10 Best Marketing Leaders in India 2024

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Introduction

According to a 2019 study conducted by the management consulting firm McKinsey, 83% of global chief executive officers (CEOs) believe that marketing significantly drives growth. Marketing involves conveying the narrative of the company, and marketing leaders serve as the primary storytellers. When the company’s narrative is not aligned with customer value, it loses momentum and weakens the brand. This misalignment is evident in inconsistent messaging and the pursuit of short-term gains instead of long-term strategic growth. The most effective marketing leaders understand that a strategy is only effective when it is clearly communicated and implemented. In its new release, TradeFlock features some of India’s innovative and effective marketing leaders who put their brands and businesses onto the path of success with their out-of-the-box yet effective marketing strategies. Explore this edition to get insights from these marketing maestros, leadership lessons, management tips, inspiring stories, and more. Happy Reading!

Menrva Technologies

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Ajay Dang

President and Head of Marketing

UltraTech Cement

With a career spanning over 25 years, Ajay Dang, President and Head of Marketing, UltraTech Cement, Aditya Birla Group, has become a luminary in the world of marketing, with particular expertise in deciphering consumer insights.

AUK Computing

Alok-Mahajan
Alok Mahajan

Chief Marketing Officer

Sheela Foam (Sleepwell)

Alok plays a pivotal role in consolidating Sleepwell’s position as the number-one mattress brand in India. His strategic vision extends beyond individual campaigns, encompassing a comprehensive understanding of market trends, consumer behaviour, and the competitive landscape.

Chropynska India

Neha-Sarwal
Neha Sarwal

Ex-Director Marketing

Zinrelo

With over 18 years of expertise spanning business management, integrated marketing, branding, and sales, Neha brings practical knowledge to her strategies. Her understanding of the global market and her extensive network empower her to craft campaigns that resonate deeply with the diverse demographics of any country.

Senior Director

Rasik-Kulkarni
Rasik Kulkarni

Sr. Vice President - Sales & Marketing

Gufic Biosciences

With 32 years of Pharmaceutical Marketing & sales experience at Various levels, Rasik is an expert in setting up business verticals for Good organisations with strong interpersonal and team development abilities.

Regional Sales Director

Sahibjeet-Singh-Sawhney
Sahibjeet Singh Sawhney

Marketing Head

Zomato

Coming from a technical background, Sahibjeet transitioned to the marketing field and successfully took the challenging role of marketing head of India’s prominent food delivery company, creating some of the most engaging marketing campaigns for the company.

Energy & Utilities,

Shalini-Raghavan
Shalini Raghavan

Group Chief Marketing Officer

Nykaa

With over 18 years of profound experience in the fast-moving consumer goods (FMCG) industry, she last held the pivotal position of Group Chief Marketing Officer at Nykaa, India’s leading e-commerce platform for beauty and wellness products.

Co-Founder &

Siddhant-Narayan
Siddhant Narayan

Head Of Marketing

Nike

Siddhant Narayan stands at the helm of Nike India’s marketing endeavours, bringing with him a wealth of experience garnered over a remarkable 15-year career. His journey has seen him leave an indelible mark on renowned brands such as OnePlus, Daniel Wellington, Reliance Jio, and now Nike.

Head, Asia Pacificers

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Sujatha V Kumar

Head Of Marketing (India and South Asia)

Visa

With over 25 years in the field of Marketing, Sujatha has worked extensively in all key areas, such as Brand development, Launch strategy, Category Management, Retail strategy and promotions, Creating Advertising, Media, Consumer behaviour, Client Engagement and Market Research.

Amzur Technologies

Vikrant-Mudaliar
Vikrant Mudaliar

Chief Marketing Officer

Dream11

The CMO of Dream11 successfully drives the company’s marketing and brand strategy. Whether it’s becoming IPL’s official brand partner or getting the Team India jersey’s sponsor right, Dream11 showcased stellar growth compared to other online fantasy sports platforms.