Sachin Rajeev


A Narrative Painted with the Vibrant Shades of Resilience & Vision

Sachin Rajeev

Studio Head,

Digital Jalebi - Experiential Design Studio

The creative business is a complex one where success demands brilliance. What many take years to achieve, Sachin Rajeev achieved at the young age of 27. His journey reflects a diverse range of experiences, showcasing the expansive opportunities within the field of creativity. Sachin embarked on his path with aspirations as a singer-songwriter, later delving into the vibrant spheres of events and brand marketing, refining his skills amidst the energetic intersection of creativity and commerce.
Amidst the fluctuations of this journey, Sachin encountered pivotal moments when familial responsibilities shaped his trajectory. Adapting to various roles, from an event sales executive to a flexible freelance dealer, he demonstrated resilience and adaptability, uncovering new possibilities at each turn. The turning point came when Sachin realised his leadership potential could flourish in a more conducive environment. Joining Digital Jalebi as Studio Head marked a transformative phase, where his strategic leadership fostered collaborations with both national and international brands and governmental bodies.
Throughout his professional ascent, Sachin’s passion for music remains unwavering. Whether crafting melodies, storytelling through videos or touring with his band, or sharing insights on the TEDx stage, his dedication to artistic expression remain a constant amid his accomplishments. Sachin’s journey signifies more than mere achievements; it’s a testament to the vitality of youthful dynamism in an industry driven by innovation. His narrative, painted with the vibrant shades of resilience and vision, signifies a path where youth and brilliance converge, promising a bright future.
TradeFlock interviewed Sachin to walk through his journey and uncover his leadership skills.

How do you cultivate innovation and creativity across teams as a studio head to fuel ongoing growth and improvement?

As the studio head, my focus revolves around catalysing innovation and nurturing creativity to propel our teams towards continual improvement and growth. Our approach is multifaceted, honing in on several key strategies. Embracing diverse perspectives lies at its core; recognising the unique outlook of each team member fosters a work environment rich in fresh and innovative ideas. Open communication is paramount—a culture that encourages transparent dialogue empowers every team member to voice his/her thoughts and ideas. Empowering autonomy stands as another cornerstone; by granting ownership of projects, we ignite motivation and innovative problem-solving skills.
Prioritising learning and development serves as an ongoing investment based on the belief that continual learning fuels growth and evolution. Lastly, fostering collaboration among cross-functional teams stimulates the exchange of ideas, resulting in creative solutions. These strategies collectively underpin our commitment to sustaining a culture of innovation and creativity, aligning our studio with international standards of excellence.

In your career, what strategies aided you in overcoming challenges, and what did you learn from these experiences?

Navigating challenges in experiential design has been pivotal. Managing complex projects with tight timelines demanded composure to balance scopes accurately. Allowing room for experimentation and learning within our team culture has fostered resilience and continuous improvement, driving productivity and innovation. Our success stems from a dedicated, cohesive team aligned with our company’s vision. Together, we’ve overcome hurdles, leveraging our collective expertise to achieve successful project outcomes.

Who inspires and motivates you?

It might seem unusual, but my inspirations are diverse. Elon Musk inspires me with his productivity. Stephen Hawking’s knack for simplifying complex concepts showcases the potency of effective communication and education. Additionally, the management crew of the local band, When Chai Met Toast, serves as a source of motivation for their remarkable growth and progress.

Could you spotlight your distinctive qualities and standout projects?

Out of all the projects that I have been part of, the following ones stand out and will always have a place in my heart.
The interactive installations for a global electric component manufacturer were a defining milestone. Deployed across India, Dubai, and Germany within four months, these installations became integral to the client’s training programmes, affirming my dedication to experiential design and extended reality.
Working on the Historystage project for SENSEcity was a highlight. Collaborating closely with the European client’s creative team allowed us to craft immersive AR installations that eloquently narrated their story, showcasing the potency of collaborative creativity.
The challenge-laden endeavour for India’s leading home textile and paper manufacturer, Trident Group, stands out vividly. Despite tight timelines, our team delivered stunning 3D anamorphic walls and immersive content installations. Immediate client acclaim validated our dedication and expertise, reinforcing the power of collaboration in conquering challenges.
These projects not only affirmed my industry alignment and passion for creative innovation but also showcased the rewards of dedication, collaboration, and of conquering challenges as a unified team.

How does your business background impact your music approach, and vice versa?

My music background informs my approach to the industry, drawing from experience and mentorship in music and events. Conversely, business insights gained from diverse roles enhance my strategic approach to music. This blend shapes my holistic approach across both spaces.

How do you define success, and do you believe you've achieved it?

I’d like to quote one of my favourite characters from a TV series. My definition of success would be to become an extreme example of what an ordinary working man can achieve. No, I’ve just begun my journey, and getting featured here just gives me more validation that I’m on the right path to set the “extreme example I aim for
















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