Byju’s Marketing Strategy: The Success Mantra of Byju’s
With the invention of E-Learning, the education system in India has revolutionized, offering more opportunities for students to learn from the best. Many e-learning platforms in India offer students the opportunity to attend live classes, watch pre-recorded lectures, take mock tests, and much more. Among the best e-learning platforms in India, Byju stands at the…
Himanshu
Marketing Strategy Of Amul: The Daily Success Mantra
Amul is one of India’s most popular and successful dairy product brands. The brand became popular after its catchy tune, Amul Doodh Peeta Hai India, in the 1990s. We all use Amul products in our households on a daily basis. But have you ever wondered how Amul became what it is today? What made Amul…
ABHYUDAYA MITTAL
Best 11 B2B Marketing Strategy for Successful Marketing
When it comes to devising spot-on B2B marketing strategies, it’s essential to have a well-thought-out and optimized strategy. One that goes beyond getting the word out and focuses on driving activity throughout the entire sales cycle. Having a strategic focus will provide more opportunities for success, lead to higher conversions rates, and ultimately more significant…
John David
Marketing Lessons from Philip Kotler: The Father of Modern Marketing
To what extent can one person redefine an entire industry? While many experts contribute to the evolution of a field, only a few create a lasting legacy that transforms it for generations. Philip Kotler, the visionary behind modern marketing, did precisely that. By bridging economic principles with consumer behaviour and strategic thinking, he elevated marketing…
abhinav singh
From Selling to Storytelling: A Shift in India’s Brand Strategy
India’s biggest brands—Tata, Amul, Zomato, and even newer digital-first businesses—no longer look for conventional marketers. They are hiring storytellers—people who can weave narratives that resonate deeply with consumers. Why? In a market where attention spans are shrinking and digital clutter is rising, data-driven, emotionally compelling storytelling is proving far more effective than traditional sales-driven marketing….
Shipra Prajapati
Can Financial Strategy and Brand Building Coexist?
In India’s corporate towers, a nuanced dance unfolds daily between two pivotal figures: the Chief Financial Officer and the Chief Marketing Officer. Their shared mission? To propel the company towards sustained growth. Yet, their approaches often diverge, leading to a perennial debate: How can marketing expenditures be justified in an increasingly performance-driven landscape? The Dichotomy…
How Nano & Micro-Influencers Are Redefining Brand Marketing?
Gone are the days when only Bollywood celebrities and mega-influencers dictated brand narratives. Today, India’s marketing landscape is shifting towards a more authentic grassroots-driven approach. The rise of nano (1K-10K followers) and micro-influencers (10K-100K followers) is a game changer, beyond just a trend. Consumers are increasingly skeptical of heavily sponsored celebrity endorsements. A 2004 report…
10 Best Marketing Leaders in India 2025
10 Best Marketing Leaders in India 2025 In a world where marketing is more than just selling products, it’s about creating experiences, shaping cultures, and connecting with people on a deeper level. The marketing landscape in India is constantly evolving—fueled by technology, data, and ever-changing consumer behavior. Amid this whirlwind of transformation, there are a…
How to Choose the Right Email Marketing List Provider
Want to maximize your email marketing results? The success of your email marketing campaigns depends entirely on selecting an appropriate email marketing list provider. After all, quality email lists lead to: Here’s the problem: Finding the perfect provider is challenging. When faced with numerous options for email marketing list providers which one will actually bring…
Hybrid Hosts Marketing Leaders at Hybrid Konnect in Gurugram
Gurugram, February 11, 2025: Hybrid, in collaboration with Adgully, successfully hosted Hybrid Konnect at Lemon Tree Premier 1, Gurugram. The event brought together visionary marketing leaders and industry experts for a day of AI-driven insights, networking, and innovative advertising solutions. Hybrid Konnect provided a unique experience for leaders to explore transformative AI-powered advertising solutions and…