Artificial Intelligence is the future of mankind and every day more and more industries are incorporating AI into their work processes. Many experts believe that in the next 10 years, more than 47% of jobs in the US will be performed by AI. On that note, we will tell you how AI is revolutionising the sales industry with the help of cold calling. In this blog, we will learn about AI cold calling and the advantages and disadvantages of AI in the sales industry. So without any further ado, let’s get started.
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What Is Cold Calling?
Cold calling is a process in sales and marketing where a salesperson calls on cold leads to people who have never spoken to a salesperson before, in an attempt to convince people to buy a service or a product they have never heard of before. In layman’s terms, cold calling means to call people you have never interacted with before.
What Is AI Cold Calling?
AI cold calling is the incorporation of AI in the cold calling process. Here an AI speech model automates outbound calling and gathers customer information, scores leads, schedules meetings and further calls, and authenticates users all by using intelligent algorithms. One of the benefits of AI cold calling is that it allows the sales organisation to reduce operational costs while maintaining a certain quality of service or customer experience. Moreover, it can help in gathering information about clients’ needs to make the chances of sales even greater. This is known as sales intelligence and it is one of the most important tools to optimise the sales process.
Advantages Of AI Cold Calling In Sales
There are many benefits of AI cold calling, some of the top advantages include:
Lead Identification
As mentioned above, AI cold calling uses many different algorithms to meet expectations. The thing with AI algorithms is that they are very proficient in identifying the most relevant leads. By using data analyses and intent scoring, AI algorithms can identify the leads that are more likely to convert into sales. This way a sales firm can use and focus their resources on the leads that are the most likely to convert into sales. This way, your team can save valuable time and it is also very cost-effective.
Boosting Team’s Efficiency And Productivity
One of the main benefits of AI cold calling is that, now that your sales team is not required to make calls, they can focus on more important tasks such as relation building and closing deals. According to reports, firms that started using AI cold calling have seen a 50% increase in their lead conversion.
Personalising Sales Strategy
Another benefit of AI cold calling is that it helps the sales team personalise the conversation according to the preferences, search results and the needs of the customer. Moreover, AI models can analyse the conversation in real time and can come up with relevant points and product information. This leads to better customer relations and more sales.
Some AI Cold Calling Tools In 2024
There are many AI cold calling tools on the market today that help you with your sales processes. Some of them are as follows:
1. Aircall AI
Aircall AI is a cloud-based AI cold calling tool that integrates artificial intelligence with an organisation’s sales process and calling process. It provides many services like call and voicemail transcription, talk-to-listen ratio and key topics analysis.
Pricing: Aircall AI offers a number of payment plans, according to your needs but you can fully access the tool by opting for the $39 Aircall AI classic suite.
2. Conversica
Conversica is an AI-powered virtual calling assistant that assists you in engaging with prospects, analysing leads, converting leads and scheduling meetings with converted leads.
Pricing: This tool has one of the best pricing structures among other AI cold calling tools. Conversica’s pricing depends on the needs of a business and the scale of deployment of the tool in the work process.
3. Gong.io
Gong.io is another AI cold calling tool that helps the sales team analyse the calls. It can also analyse the conversation in real time and equip you with the perfect responses to any query. The main focus of this tool is to optimise efficiency and sales.
Pricing: The pricing is customisable based on your use and the features you want to opt for.
4. Chorus
Chorus is an AI cold calling tool that, along with cold calling, can also analyse your conversation and come up with ways to improve the interactions. It is designed to provide insight into the improvement of the sales process.
Pricing: Chorus has a plethora of different packages depending on a business’s needs and the scale of the business.
5. JustCall
JustCall, not unlike Chorus, helps in analysing customer-agent conversations to provide insight into things like speech patterns and tonality of the conversation. This can be very helpful in improving employee-customer interactions.
Pricing: JustCall offers 2 major plans, Team Plus and Pro Plus. These plans come with different features. JustCall charges $49 for the Team Plus package and $89 for the Pro Plus package.
Our Take
AI cold calling has a lot of benefits in the sales industry. It can help in improving the interaction between the customer and your employee and increase sales by converting more and more leads. Its ability to analyse data, real-time conversation and provide insights is second to none and every business should start incorporating this process.
