In the interesting world of gastronomy, Anish Basu Roy has emerged as a visionary trailblazer, adroitly navigating the intricate nuances of the snack industry. His journey, marked by resilience and innovation, unfolds against the backdrop of a rapidly evolving market. With a rich professional history at Nokia and HealthifyMe, Anish ventured into uncharted territories with the inception of TagZ Foods—a venture that has now become synonymous with revolutionising snacking experiences.
Anish’s strategic journey commenced with a Bachelor’s in Electronics and Telecommunications from GEC, Bhopal, laying the groundwork for a career that would be characterised by foresight and calculated moves. Subsequently, he pursued a PGDM in Marketing from SCMHRD, Pune, broadening his skill set to include the nuanced aspects of business strategy.
Anish’s professional trajectory took a significant turn during his tenure at Nokia, where he assumed pivotal roles such as Region Enterprise Sales Manager and Area Sales Manager. This experience not only equipped him with valuable insights into sales and marketing leadership but also set the stage for his subsequent ventures. Following his tenure at Nokia, Anish contributed to The Coca-Cola Company as a Sales Manager from 2006 to 2009, acquiring expertise in the beverage industry and a keen understanding of consumer behaviour.
The entrepreneurial bug bit Anish in 2013 when he co-founded Shotang India, assuming the role of CEO—a venture that marked the initiation of his exploration into the intricacies of business. This period showcased his ability to navigate the complexities of entrepreneurship and marked the inception of a journey that would later lead to his groundbreaking venture, TagZ Foods. Transitioning to the health and wellness sector, Anish took on the role of Senior Vice President at HealthifyMe from 2018 to 2019, showcasing his adaptability across diverse industries.
However, it is Anish’s latest venture, TagZ Foods, founded in 2019, that encapsulates the essence of his entrepreneurial spirit. TagZ Foods positions itself as a curator of “uber-premium snacking experiences” tailored for urban Gen Z consumers. Anish’s strategic vision is vividly reflected in snacks that transcend the boundaries of mere taste, embodying a personality that resonates with the vibrant energy of the Gen Z demographic. The brand has experienced a commendable growth trajectory, aligning seamlessly with the evolving preferences of a generation that seeks authenticity in their choices.
Headquartered in Bengaluru, Karnataka, TagZ Foods has become synonymous with innovation and taste. Anish emphasises that these snacks are meticulously crafted for urban Gen Z consumers, reflecting their preferences and lifestyle. More importantly, they align seamlessly with the conscious choices of today’s consumers, being both regret-free and in harmony with the values of the modern generation.
Anish’s role as the co-founder and CEO of TagZ Foods since May 2019 underscores his commitment to steering the brand through uncharted waters. The brand’s philosophy, encapsulated in the creation of “uber-premium snacking experiences,” aligns with Anish’s dedication to offering consumers not just products but an immersive journey. This commitment has manifested in TagZ Foods experiencing an impressive growth of 230 times in just four years, underscoring the brand’s resonance with its target audience.
Beyond his role at TagZ Foods, Anish’s impact extends to his position as a mentor and contributor to Forbes India Lists. Recognised as one of India’s Top Digital Stars and listed among the country’s 100 Great People Managers in 2020 and 2021, Anish’s commitment to nurturing talent within the industry is evident. His ability to not only lead a successful venture but also contribute to the broader industry narrative speaks volumes about his leadership and influence.
Reflecting on Anish’s journey, from the corridors of esteemed educational institutions to the boardrooms of multinational corporations and, ultimately, to the helm of TagZ Foods, his success is rooted in a combination of vision, perseverance, and a deep understanding of market dynamics. Anish’s narrative is not an embellished tale of triumph but a pragmatic odyssey marked by a continuous commitment to adaptability and an acute awareness of the evolving needs of the market. As TagZ Foods continues to redefine snacking, Anish stands not only as a CEO but as a grounded entrepreneurial force shaping the future of indulgence.
Anish’s story stands out as an exemplar of strategic entrepreneurship and innovation. His journey, peppered with experiences at industry giants, has shaped him into a leader with a profound understanding of the market. From the inception of TagZ Foods to his role as a mentor and influencer, Anish has seamlessly blended vision, adaptability, and a commitment to excellence. As the snacking industry continues to evolve, Anish Basu Roy remains at the forefront, not just as a leader but as a driving force inspiring the next generation of entrepreneurs.