Apple Could Change Its Strategy Of Releasing Major iPhones Twice A Year, JP Morgan Predicted

Apple Could Change Its Strategy Of Releasing Major iPhones Twice A Year
Apple Could Change Its Strategy Of Releasing Major iPhones Twice A Year

Apple has a strategy to launch new devices twice a year but it could be changed in the year 2020, predicted by an analyst – J.P. Morgan in a note on Monday. The changes in strategy will lead to smooth traditional seasonality to Apple and alongside it will give enough time to the company to increase the flexibility in its products and compete with other device makers that launch new phones throughout the year. Since 2011, Apple has released its major iPhones in September and October. If it was the strategy of apple to launch its new iPhones twice a year then it would be a major shift to apple strategy.

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