Mr. Masanori Katsura
CFO & Director
Bharat Certis AgriScience
An Aficionado Creating the Next Line of Business-Ready Finance Leaders
To excel in having not good but great finance books, an organization needs a CFO who understands the business inside-out. This will allow them to make powerful decisions in every sphere of business. However, in these trying times, a CFO has larger roles than ever to take care of. The pandemic has hit several industries harder, crushing their finances. On the other hand, it pushed businesses to go complete digital. In fact, there were the testing times for CFOs, who had to look into multiple matters at a single time – managing the books, expanding the business, continuing business operations, managing supply chain, ensuring the team stays collaborative and getting all the support they need in such times, and above all, global expansion.
As businesses today have global operations, CFOs also have to ensure that their firm comply with every country’s rule and policy. There are more to their books of challenges. Discussing these and many more is the current edition of TradeFlock.
10 Best CFOs in India 2022
The edition ’10 Best CFOs in India – 2022’ explores interaction with some of the best CFOs from various industries to know their challenges, strategies, plans and investment opportunities. These CFOs believe in not just creating a tech-savvy ecosystem but also enabling better communication to ensure that every employee is self-motivated to make proper decisions. Their quest to transform and grow their organization is unparalleled. Read their story in this edition.
The mantra to a business’ success is understanding its pulse – whether it’s people, operations, finance, business management or others. Making decisions being boxed inside a particular department will lead to losses because siloes are a big no in the business world. Especially for a finance head who needs to make decisions considering the function and functionalities of every department. Hence, we have success stories of CFOs who have a deep understanding of the business and regulatory affairs as well.
One such person bringing change to his organization is Masanori Katsura, the CFO of Bharat Certis AgriScience – a company that delivers sustainable agricultural solutions. TradeFlock spoke with Masanori to discuss his role within the company, his plans for business expansion and his mission to create the next line of finance leaders within the company.