Over the years, technology and consumer behaviour have changed significantly. It is the prime reason why the marketing industry has been unpredictable. Chief marketing officers often have to deal with sales and distribution management, while other times, they ask to handle customer service and public relations. Therefore, it’s difficult to put the traits of the 10 best chief marketing officers in India in a specific frame.
Similar to the 10 best HR leaders of India, even a CMO is considered to be a Jack-of-all-trades. However, in order to have a profound understanding, we discussed with leading C-suite professionals on characteristics of a CMO to curate a list of the 10 best chief marketing officers in India.
Here are the traits of the 10 best chief marketing officers in India.
Despite holding a leadership position, the 10 best chief marketing officers in India must be great team players. They should be actively seeking feedback from others who are involved. It is also crucial that they think and behave as a liaison between the team members to resolve issues and encourage collaboration. Their role is to remind their team of the ultimate goal and act as a bonding force that keeps the marketing team together.
The 10 best chief marketing officers in India always keep looking for innovative solutions. They understand the importance of innovation and are courageous to support it. Besides that, they know when to get over the past and what they’ve learned to adapt so that their team can move forward and work on new strategies.
Customer First Approach
The 10 best chief marketing officers in India are concerned with the overall experience of the customer and constantly seek to meet their needs and desires. They are completely aware of what customers think and constantly monitor social media to evaluate audience mood. Top CMOs also act as customer advocates inside their teams, analysing how each decision may affect the customer and having a debate in their favour.
Analytical And Curious
The mindset of the 10 best chief marketing officers in India should be something like an investigator and a scientist. They must be watchful and curious in nature. In order to modify their conclusions, they should be likely to conduct experiments and analyse the results. This does not indicate that they should be expert data analysts. It is more crucial that they have an interest in finding answers and the ability to determine the relevant sources that can provide them.
Leaders in corporations will always tell you that words have power. A well-chosen and precise set of words can bridge the gap and gather support for your cause. So it comes down to the fact that the 10 best chief marketing officers in India have a solid command over the language. Effective communication, both verbal and written, are required in equal measure.
The 10 best chief marketing officers in India always know that market conditions change very quickly and they remain prepared with a backup plan. Marketing teams across the world were forced to drop substantial parts of their marketing strategies due to a complete shift to digitalisation. Even in the most flexible market segments, this reminds people that the pace can always quicken and marketing teams must be prepared for anything.
Being “human” is more important than ever in today’s corporate environment. The 10 best chief marketing officers in India are typically in charge of their company’s brand, so developing and maintaining a company’s human approach to business, whether B2B or B2C, should be their top priority at all times.
Resilience is a key characteristic of the 10 best chief marketing officers in India. Customers and team members benefit from their ability to remain flexible in rapidly changing conditions. The best chief marketing officers in India must balance compassion and understanding for customers, employees, and the community while making the difficult decisions that are best for the business. The tendency to adjust quickly is essential for the 10 best chief marketing officers in India.