E-commerce is becoming increasingly popular today, and modern e-commerce leaders are known as chief stewards of the organisation’s digital retail outlet. Their mission is to generate new traffic, create and provide a user experience that will entice users to the brand, and convert visitors into customers while increasing the online business’s profit margin. They also serve as an organisational “diplomat,” encouraging the corporation’s other operations behind its e-commerce side.
At TradeFlock, we have started our journey to find and recognise inspiring e-commerce leaders in India 2023 and talked to many leaders and seasoned professionals from the industry to specify what it takes to be a top e-commerce leader. Based on numerous interviews and discussions, we have curated a list of attributes of leading e-commerce leaders in India 2023 that are listed below.
Table of Contents
They Master The Art of Merchandise
Leading e-commerce leaders gain expertise in the science of showcasing products and offers in order to increase sales. Not every company can afford a skilled human merchandising department. When done correctly, AI-powered merchandising allows retailers to provide the best customer experiences while keeping strategic control over which items are promoted and sold. Effective e-commerce leaders in India use artificial intelligence to automatically optimise e-commerce to display the most appropriate products based on customers’ preferences. Based on demographics, time, and sensory information, they create personalised, targeted experiences.
They Live and Die By the Data
Data is everything in e-commerce, and data analysis is similar to navigation. Smart e-commerce leaders use data to identify growing trends, errors to rectify, performance metrics to assess against, and more. Obtaining these insights enables better prediction across the board, from stock control planning to ship operations, brand management, and beyond. TradeFlock values data-driven e-commerce leaders and uses it as a standard to pick the top e-commerce leaders in India 2023.
They Understand Customer Intent
A customer’s purchasing with purpose and the desire for something specific is crucial for both instant and long-term profitability. E-commerce operators commonly struggle to recognise real intentions and act at the critical moment when intent can be turned into action. However, new AI technology allows far greater speed and sophistication in detecting and forecasting intent, even during formal browsing. Successful e-commerce leaders use AI technology to seize these moments and drive a great increase in sales and loyalty.
They are equally adept in marketing and operations
A simple concept is at the heart of e-commerce success: attract people to your online platform and deliver them an experience that turns them into customers. Attracting, trying to convert, and customer retention is a combo of both operations and marketing. Similarly, effective e-commerce management relies on e-commerce leadership’s ability to handle logistics and fulfilment, stock control, and delivery strategically. Successful e-commerce leaders in India understand this well and give equal preference to both marketing operations.
They collaborate to boost attention and refresh offerings
An e-commerce business can only continually improve, scale, and expand its user base on its own. A multiplier, like cooperation and collaboration, can produce significant results. Top e-commerce leaders in India explore ways to integrate complementary offerings and services, then package them for advertising and selling to a joint customer base. It’s a win-win situation that significantly increases an online platform’s customer base. After e-commerce leadership has put in the effort to operationalize these efforts, they frequently have processes in place that minimise the effort needed for each collaborative project.
They Follow A Customer-Centric Approach
One of the strange and wonderful aspects of e-commerce is that a person’s online personality can be completely different from their personal character. Great e-commerce leaders prioritise understanding their customers’ expectations, values, and what creates a favourable experience for them when shopping online. The best way to accomplish this is through analysing data. Smart leaders also delve deep through engagement on social media, online community monitoring, secret shopper initiatives, and monitoring their customers’ influencers.
They Keep A Close Eye On Trends
New tech and changing consumer behaviour are driving factors in the evolution and innovation of e-commerce. Artificial intelligence and augmented reality technologies are beginning to transform the way consumers shop; online buying satisfaction is increasingly linked to customisation; increasing environmental issues have brought groundbreaking sustainable practices and solutions. Effective e-commerce leaders do not fail to recognise and respond to these advancements, despite their online business maturity. They understand well that those who fail to track and adjust accordingly have no place at the top of the organisational chart.
The above-mentioned traits and characteristics are measures based on which TradeFlock evaluates, picks and compiles its list of best e-commerce leaders in India 2023