

Best Marketing Leaders from Asia 2024
In a world where attention spans are shrinking, and competition is fiercer than ever, marketing leaders from Asia stand at the forefront, transforming ideas into impact and creativity into results. TradeFlock’s newest issue, Best Marketing Leaders from Asia 2024, brings you an inside look at the game changers who are redefining the rules of marketing in one of the most dynamic regions of the world. These Asian marketing leaders are more than just marketers—they’re visionaries who turn challenges into opportunities and data into direction. In this exclusive edition, we dive deep into conversations with Asia’s top marketing minds, unravelling the stories behind their success, their innovative approaches, and the leadership lessons they’ve learned along the way. Expect bold strategies, creative breakthroughs, and inspiring leadership wisdom from those who are not just riding the wave of change—but creating it. Welcome to a masterclass in marketing, Asian style. Prepare to be inspired!
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Kelvin Hong masterfully blends creativity and strategy, redefining brand storytelling in the fast-paced world of digital marketing. As Director of Brand Marketing at A&W Restaurants, he crafts compelling narratives that resonate within fleeting attention spans, ensuring every second of content captivates audiences. With a wealth of experience across consumer goods and fast food, Kelvin transforms brand messages into impactful stories that engage and inspire.

Angelo Fernando
Deputy General Manager Marketing - Head of Fashion & Lifestyle Cluster
Angelo is a transformative force in the dynamic Asian retail fashion market. His leadership is marked by a keen understanding of market intricacies and a strategic focus on data analytics, allowing him to predict fashion trends and tailor offerings that resonate with diverse consumer preferences. By prioritising an integrated omni channel shopping experience and fostering collaborations with local content creators, Angelo enhances brand loyalty and ensures that brands thrive in an increasingly competitive landscape.

Basant Baksi
Head of Sales & Digital Marketing, Branding, Corporate Affairs
Basant Baksi’s remarkable journey from a front desk role to the helm of Sales & Digital Marketing at Mahalaxmi Bikas Bank Limited is a testament to his dedication and transformative vision. With a customer-first mindset and a knack for empathy, he reshapes banking experiences, bridging the gap between client needs and innovative solutions. Under Basant’s leadership, the bank is enhancing its brand presence and revolutionising customer engagement in a dynamic financial landscape.

Claire has redefined the company’s brand presence through innovative strategies and digital transformation. With a career spanning diverse industries, she combines customer-centric approaches with cutting-edge technology to elevate brand visibility and engagement. A champion of diversity, Claire’s leadership goes beyond marketing, fostering inclusion and driving positive change within Lenovo and the tech industry at large.

Firdaus Salim is the Head of Sales & Marketing at Events KenAir, based in Kuala Lumpur, where he spearheads innovative event solutions powered by MICE 4.0 technologies. With over 15 years of experience across marketing, consulting, and business growth, Firdaus has built a reputation as a transformational leader in the Asian market.

Matt Che is a dynamic leader who blends cultural insight with innovative marketing strategies to elevate the brand’s presence in a competitive market. His journey, which began with a transformative backpacking trip across Southeast Asia, ignited his passion for connecting brands with consumers in authentic ways. Matt’s strategic vision has revitalised Budweiser and Harbin, aligning them with modern values while championing ethical marketing, sustainability, and a strong workplace culture.

Rajitha stands as a beacon of innovation and leadership in the real estate sector, with over 30 years of experience driving growth at Fairway Holdings. As Chief Growth Officer, she seamlessly integrates local insights with global marketing strategies, achieving remarkable success in selling high-end properties. Her journey, marked by resilience and adaptability, showcases a commitment to sustainable development and exceptional customer experiences, redefining what it means to lead in an ever-evolving industry.

Rudy Tan is transforming the landscape of sales and marketing at Bay of Lights Entertainment, uniting these traditionally siloed functions into a powerhouse of collaboration. With a fresh, results-driven approach, he champions a culture where every team member is aligned towards shared goals. In Rudy’s hands, synergy becomes the secret ingredient for driving innovation and unlocking business potential.

Sabrina has mastered the art of navigating the complexities of financial communication across the diverse Asia-Pacific region. With a career spanning industries like consumer goods and insurance, Sabrina excels in building trust through transparency and storytelling. Her leadership at Manulife focuses on simplifying financial services, fostering customer empowerment, and enhancing brand visibility, making her a key figure in transforming how financial companies engage with consumers in Asia.

Susie Wong is a visionary leader with over 30 years of experience across various sectors. She is known for her innovative marketing strategies and commitment to creating immersive visitor experiences, positioning the Gallery as a vibrant cultural hub. Susie’s leadership in digital transformation and ethical marketing practices has made art more accessible and engaging for diverse audiences.