Marketing

The Secrets of Successful Female Networkers

The Secrets of Successful Female Networkers

A commonly discussed reason why many female executives struggle to reach top management positions is that they often lack access to informal networks within their organisations and industries. Some attribute this to unconscious bias, suggesting that senior male executives find it easier to connect with other men. Others point to the additional professional and personal…

How To Write a Winning Request for Proposal: A Guide

How To Write a Winning Request for Proposal: A Guide

Securing a contract through a request for proposal can be a competitive and challenging process. Understanding how to construct a compelling and comprehensive response is critical for success. The process requires acute attention to detail, an understanding of the client’s needs, and a clear presentation of your company’s capabilities. In this article, you’ll find the key elements…

Ultimate Guide To Colour Psychology In Marketing 

Ultimate Guide To Colour Psychology In Marketing 

You know, colour psychology in marketing has become a real game-changer. It’s not just about picking a colour because it looks nice with your brand theme. Choosing colours lightly, especially when making important marketing strategy decisions like logo, website, etc., can prove detrimental. Colours speak all languages and hold the key to our emotions and…

Local Flavours, Global Designs

Local Flavours, Global Designs

Periodically, we encounter instances where successful products do not achieve the desired success while entering new markets or demographics. McDonald’s, a global expansion leader, shares half the market in China compared to KFC. The reason? McDonald’s failed to adapt to the local Chinese market, where burgers were unfamiliar, but fried chicken was welcomed since fried…

Marketing Tactics Of The Cotton Industry In India

Marketing Tactics Of The Cotton Industry In India

The cotton industry in India is one of the largest industries in the world, with a production of more than 34.1 million bales in 2021-2022. As per the Indian Trade Portal, it provides employment to more than 60 million people and accounts for 10.2% of the total global exports. Quite impressive, right? However, have you…

Byju’s Marketing Strategy: The Success Mantra of Byju’s

Byju’s Marketing Strategy: The Success Mantra of Byju’s

With the invention of E-Learning, the education system in India has revolutionized, offering more opportunities for students to learn from the best. Many e-learning platforms in India offer students the opportunity to attend live classes, watch pre-recorded lectures, take mock tests, and much more. Among the best e-learning platforms in India, Byju stands at the…

Comprehensive Guide On Consumer Psychology In Marketing

Comprehensive Guide On Consumer Psychology In Marketing

Have you ever wondered why companies run targeted advertisements? They are actually using consumer psychology in marketing to reach the right audience and improve customer experience. As a marketer or a business owner designing branding strategies, messaging, products or services that derive results, it becomes crucial that you develop a deep understanding of the psychological…

How to Maximize Member Engagement Through Online Communities and Social Media

How to Maximize Member Engagement Through Online Communities and Social Media

In the digital world we live in now, groups and companies always look for new methods to interact with their people and create active communities. Because of the growth of internet sites and social media channels, it has become simpler than before—and very significant—to connect with members. In this text, we will look into ways…

A Comprehensive Guide On Using AI In Marketing

A Comprehensive Guide On Using AI In Marketing

Marketers are often stuck with questions such as: Can we use AI in marketing? How can we use AI in marketing? etc. Today, in our blog, we have answered all of these questions, enabling you to harness the power of artificial intelligence. Since AI has entered our lives, it has become an inseparable assistant in…