Marketing

Best Affiliate Marketing Trends To Look Out In 2024!

Best Affiliate Marketing Trends To Look Out In 2024!

Affiliate marketing has transformed with evolving consumer behaviour and marketing channels in recent years. New affiliate marketing trends have skyrocketed in the market, offering lucrative earning opportunities that outgrow metrics. According to sources, affiliate marketing is the best channel for brand marketers (20%) to acquire customers. More businesses will adopt the trends to expand their…

Generation Alpha: New Target Audience for Podcasts

Generation Alpha: New Target Audience for Podcasts

As per the podcast statistics, there are more than 5 million podcasts worldwide and more than 460 million active listeners, which is estimated to reach 504.9 million by the end of 2024. In 2023, the podcast industry was valued at $23.56 billion and is projected to reach $131.13 billion by 2030. In the United States,…

Marketer’s Digital Dilemma

Marketer’s Digital Dilemma

“Facebook, Google, and other marketing channels are not synchronised. Whether your sale is coming from Google or Facebook, clicks isn’t clear. That’s where marketers like us struggle since data given by both are different.”- Ravi Hudda, Chief Digital Officer, Raymond The ever-changing landscape of marketing on digital platforms presents a dilemma for marketers trying to…

In a World Full of Advertisers, Be A Memer

In a World Full of Advertisers, Be A Memer

As social media turns out to be an eminent part of everyone’s lives, memes have become one of the most effective forms of online marketing for all types of businesses. In 2020, the global meme industry was valued at $2.3 billion and is projected to grow to $6.1 billion by 2025, with a compound annual…

Strategic Fusion of Adtech and Martech

Strategic Fusion of Adtech and Martech

“The modern marketers face a daunting task of navigating an ever-shifting landscape of customer expectations.”- Myron Sojka, CTO, Epsilon In the age of hyperconnectivity, a demand for seamless consumer experience, and personalised experiences across various touch points makes modern marketers face the daunting tasks of optimising marketing campaigns. According to Forbes India, an average consumer…

Why Do Consumers Love Generative AI? 

Why Do Consumers Love Generative AI? 

According to the latest report from the Capgemini Research Institute titled “Why Consumers Love Generative AI,” 51% of consumers are aware of the most recent trends in generative AI and have tried out the tools. The use of initial generative artificial intelligence (AI) tools has shown remarkable consistency across different age groups and geographical locations,…

Metaverse and the Threads of Indian Mythical Lore

Metaverse and the Threads of Indian Mythical Lore

How we live and work is changing significantly as we enter the era of Metaverse and Web 3.0. A FICCI-EY’s 2022 report projected that the Metaverse and Web 3.0 could boost India’s GDP by a whopping $ 1.1 trillion by 2032.  The term ‘Metaverse’ has become a buzzword, suggesting an immersive digital world where people…

Voice Commerce – The Future of Online Shopping

Voice Commerce – The Future of Online Shopping

With the increasing presence of readily accessible digital assistants in handheld devices, it’s common to hear people using them either in bustling city streets or within the comfort of their homes. A study by Mircosoft named “From Answers to Action: Customer Adoption of Voice Technology and Digital Assistants” revealed that a substantial 72% of consumers…

Why Should Trucks Consider Switching to Liquefied Natural Gas?

Why Should Trucks Consider Switching to Liquefied Natural Gas?

The Indian truck market size was reported at $20,042 million in 2022, which is projected to reach $36,353 million by  2028, with a CAGR of 9% during 2023-28.  India, the world’s rapidly growing economy, relies heavily upon its transportation goods to keep goods flowing across the country. Among the numerous modes of transportation, heavy-duty trucks…

Monetising Influence: Turning Followers into Revenue Streams

Monetising Influence: Turning Followers into Revenue Streams

Sales have always been crucial for any business, but the current business environment has introduced specific challenges. Consumers are more cautious about spending, market demands are changing unexpectedly, and traditional marketing methods are less effective in capturing attention and driving sales. In these circumstances, businesses need to explore different ways to increase sales and revenue,…