Outwit Your Competition with Advanced Market Positioning
Ever wonder why some brands instantly click with you while others just fade into the background? The secret often lies in their market positioning strategy. It’s not just about what you sell, but how you present it, who you present it to, and how your audience feels about it. A powerful brand positioning approach can…
Suryansh
How India’s Top Marketing Minds are Quitting Corporate for Creator Economy?Â
A quiet revolution is unfolding in the corridors of India’s corporate giants. Seasoned marketing professionals, once the architects of traditional brand narratives, are trading their corner offices for the dynamic realm of the creator economy. This seismic shift, aptly termed ‘The Great Reshuffle,’ is redefining the contours of India’s marketing landscape. Between 2020 and 2024,…
Vipin
From Selling to Storytelling: A Shift in India’s Brand StrategyÂ
India’s biggest brands—Tata, Amul, Zomato, and even newer digital-first businesses—no longer look for conventional marketers. They are hiring storytellers—people who can weave narratives that resonate deeply with consumers. Why? In a market where attention spans are shrinking and digital clutter is rising, data-driven, emotionally compelling storytelling is proving far more effective than traditional sales-driven marketing….
Shipra Prajapati
The Rise of Dark Marketing: A Privacy-First, Data-Free AdvertisingÂ
Imagine a world where marketers craft compelling campaigns without knowing your browsing history, purchase patterns, or even your name. Sounds like a paradox, right? For years, advertising has thrived on data-driven precision, feeding on personal information to predict and influence consumer behaviour. But a silent revolution called ‘Dark Marketing’ is underway, and it’s redefining the…
Himanshu
Can Financial Strategy and Brand Building Coexist?
In India’s corporate towers, a nuanced dance unfolds daily between two pivotal figures: the Chief Financial Officer and the Chief Marketing Officer. Their shared mission? To propel the company towards sustained growth. Yet, their approaches often diverge, leading to a perennial debate: How can marketing expenditures be justified in an increasingly performance-driven landscape? The Dichotomy…
ABHYUDAYA MITTAL
How Nano & Micro-Influencers Are Redefining Brand Marketing?
Gone are the days when only Bollywood celebrities and mega-influencers dictated brand narratives. Today, India’s marketing landscape is shifting towards a more authentic grassroots-driven approach. The rise of nano (1K-10K followers) and micro-influencers (10K-100K followers) is a game changer, beyond just a trend. Consumers are increasingly skeptical of heavily sponsored celebrity endorsements. A 2004 report…
abhinav singh
The Art of Persuasion: How Great Marketing Turns Browsers into Buyers
Marketing is, at its core, an exercise in persuasion. Every advertisement, social media post, and product description aims to do one thing: transform passive browsers into active buyers. While some businesses struggle to convert interest into sales, others master the subtle psychology of persuasion, crafting compelling messages that resonate deeply with their audience. But what…
John David
How to Choose the Right Email Marketing List Provider
Want to maximize your email marketing results? The success of your email marketing campaigns depends entirely on selecting an appropriate email marketing list provider. After all, quality email lists lead to: Here’s the problem: Finding the perfect provider is challenging. When faced with numerous options for email marketing list providers which one will actually bring…
The Role of Augmented Reality in Modern Marketing Strategies
You can revolutionize your marketing approach by utilizing advanced technology to increase consumer engagement. Augmented reality (AR) enables brands to establish deeper connections with consumers by merging digital elements with real-world environments to create captivating experiences. By 2033 global AR markets will hit USD 591.7 billion with an annual growth rate of 39.5% from 2024…
The Smart Marketer’s Guide to Effective Magazine Advertising Services
In an era where digital screens dominate our daily lives, one might assume that print media has taken a backseat. However, recent data by TAM Media Research tells a different story. In India, print media continues to command a significant share of advertising spend, with 83% of total ad investments in 2024 directed towards print…