The AR/VR Revolution: Redefining Marketing Experiences
In 2019, luxury fashion house Gucci partnered with Snapchat to introduce a new feature named “Try On”. This allowed people to try Gucci shoes online using just their mobile phones. The campaign was an instant hit. Customers could not try Gucci shoes worth around $700 without visiting the store. This innovative use of Snapchat’s VR…
Vipin
Mastering Professional Networking & Elevate Your Career
At the current time, everybody has a vast network. Do you agree or not? But which contacts from your network are in touch with you? Not even half right! However, having a strong professional network is crucial to every college student or working professional in the current era. Don’t know what professional networking is? Don’t…
Yash Sharma
Mastering Voice Search Marketing For Businesses Success
Have you ever talked to your smartphone or smart speaker to ask for directions or the latest weather update? If you have, you’re not alone! Voice search is quickly changing how we use technology and has transformed the way we look for information. It’s now such a common part of our daily lives that it’s…
Marketing Ethics: The Key to Brand Loyalty and Growth
The modern approach of marketing ethically and environmentally conscious companies is making a way when making product purchases. It is observed that marketing ethics has always been an important concept. The recent changes in customer behaviour make this practice even more essential for organisations in the modern world, where they need to be more genuine…
Suryansh
How to Use Content Marketing to Attract B2B Customers
Content marketing has become an essential tool for B2B companies that strive to build long-term relationships with clients and partners. Unlike the B2C sector, where the main focus is on emotional connection, in B2B the buying process is more streamlined and requires the provision of high-quality and useful content. Companies must offer deep knowledge and…
John David
The Importance Of Data Analytics In Marketing In 2024
It’s the era of technology, and everything has evolved significantly, whether it’s electronic products or communication. Marketing is no different and has completely transformed, leaving traditional methods behind. Gone are the days when traditional advertising methods like print advertising, broadcast advertising, and radio advertising were the sole force behind brand, service or product promotion. Modern…
The Digital Personal Data Protection Act, 2023: Safeguarding Privacy in the Digital Age
In an era when data is often referred to as the new oil, protecting personal data has become essential. The Digital Personal Data Protection Act, 2023 (DPDPA-2023) marks a significant milestone in India’s journey towards robust data protection. This comprehensive legislation aims to balance the rights of individuals to protect their personal data with the…
Are You Using A Marketing Funnel To Convert Clients?
A construction that starts out wide and gets narrower is called a funnel. Most sales teams intend to approach sales in this way. They want to include as many individuals as they can, from as many different stages of their everyday life as they can. The banker, the butcher, the baker, and their spouses should…
5 Tips for Freelancers Transitioning to Business Owners
According to statistics, there are more than 150 million startups worldwide, meaning more and more businesses are entering different industries, trying to find their audience and reach success. However, moving from a freelancer to a business owner can be a thrilling but daunting experience. While freelancers appreciate the autonomy and adaptability of self-employment, broadening their…
Vikas
Myths About SEO and Google Debunked
Search engine optimization (SEO) can be seen as a bit of a mystery, with numerous myths circulating about how it works and what it takes to succeed. These misconceptions can mislead businesses and individuals, causing them to waste time and resources. Let’s debunk some of the most common myths surrounding SEO and Google. Myth 1:…