Local Service Ads for Law Firms: Dominating Your Local Market
In an increasingly saturated legal marketplace, simply having exceptional qualifications and expertise isn’t enough anymore to attract a steady pipeline of ideal clients. Today’s attorneys must embrace robust digital marketing combining targeted visibility, audience engagement and results tracking to efficiently propel law practices ahead of competitors fighting tooth and nail over local market share. Among…
John David
Numbering the Patents
Today, patents are an integral part of inventions and innovations. Without a formal and comprehensive patenting system, it becomes very difficult to safeguard the business rights of patent owners deriving from his/her inventions or innovations. According to the University of Plymouth, the UK, a patent is an intellectual property right to protect inventions granted by…
Shipra Prajapati
The Rise of India’s Digital Artisans: Crafting a New Economy
The director of YouTube India, Ishan John Chatterjee, revealed in an interview with CNBC TV 18 that a recent study conducted jointly by YouTube and Oxford Economics found that YouTube’s content creation and creative ecosystem contributed around INR 16,000 crore to the Indian GDP, which is equivalent to almost 7.5 lakh full-time jobs. This is…
Chandan Kumar
What Is Inbound Marketing And Why It Is Important?
Do you want to attract more customers? Have you tried all the marketing strategies but can not increase sales? It is time to think about inbound marketing: a marketing strategy that focuses on creating valuable content that pulls the audience in. Are you curious to learn more about this marketing technique? Stay tuned until the…
Vipin
K-Drama Fever Sweeping Indian Youth
According to the Indian Brand Equity Foundation (IBEF), the Indian entertainment industry’s total worth is around $30 billion, which is expected to reach $91 billion by 2030. Although a small part, K-drama is increasingly becoming the choice of Indian youth and contributing a lot to that $30 billion figure. The “Top 10 TV Shows in…
The Secrets of Successful Female Networkers
A commonly discussed reason why many female executives struggle to reach top management positions is that they often lack access to informal networks within their organisations and industries. Some attribute this to unconscious bias, suggesting that senior male executives find it easier to connect with other men. Others point to the additional professional and personal…
Suryansh
How To Write a Winning Request for Proposal: A Guide
Securing a contract through a request for proposal can be a competitive and challenging process. Understanding how to construct a compelling and comprehensive response is critical for success. The process requires acute attention to detail, an understanding of the client’s needs, and a clear presentation of your company’s capabilities. In this article, you’ll find the key elements…
Ultimate Guide To Colour Psychology In MarketingÂ
You know, colour psychology in marketing has become a real game-changer. It’s not just about picking a colour because it looks nice with your brand theme. Choosing colours lightly, especially when making important marketing strategy decisions like logo, website, etc., can prove detrimental. Colours speak all languages and hold the key to our emotions and…
Local Flavours, Global Designs
Periodically, we encounter instances where successful products do not achieve the desired success while entering new markets or demographics. McDonald’s, a global expansion leader, shares half the market in China compared to KFC. The reason? McDonald’s failed to adapt to the local Chinese market, where burgers were unfamiliar, but fried chicken was welcomed since fried…
Marketing Tactics Of The Cotton Industry In India
The cotton industry in India is one of the largest industries in the world, with a production of more than 34.1 million bales in 2021-2022. As per the Indian Trade Portal, it provides employment to more than 60 million people and accounts for 10.2% of the total global exports. Quite impressive, right? However, have you…