You know, colour psychology in marketing has become a real game-changer. It’s not just about picking a colour because it looks nice with your brand theme. Choosing colours lightly, especially when making important marketing strategy decisions like logo, website, etc., can prove detrimental. Colours speak all languages and hold the key to our emotions and actions. They can tap into our emotions and drive us to take action, like buying something we didn’t even plan on getting. And get this – it’s not just a fluke! According to Hubspot, cleverly playing with colours can sway 85% of customers’ buying decisions!
In this blog, we’re exploring the details of colour psychology in marketing. We’ll also unravel how savvy entrepreneurs like you can use these colour tricks to attract attention and boost revenues!
Table of Contents
What Is Colour Psychology?
Let’s start with a little understanding of colour psychology in marketing. As per several medical studies, colours produce certain types of chemical reactions in our brain that promote physical or emotional reactions, thus shaping human behaviour. For instance, the colour red is correlated to an increase in blood pressure, and the colour blue corresponds with a decrease, whereas the colour blue promotes calmness. Combining these colours strategically can help you develop a well-rounded and effective marketing strategy. As per Hubspot, upto 90% of first impressions come from colour, and it can also increase brand awareness by 80%. You can follow the guidelines below to use colour psychology in marketing effectively.
Guidelines To Use Colour Psychology In Marketing
Experimenting with colours and finding the perfect combination for yourself is not everyone’s cup of tea. However, we have gathered 6 easy but effective steps for using colour psychology for your business.
1. Understanding The Colours
Using colour psychology in marketing can be tricky and, if not done properly, may not deliver the same results. Therefore, it is important to understand the emotions associated with the colours that are widely used in marketing:
- Red: excitement, passion, anger, danger, action, anxiety, power.
- Orange: playfulness, friendliness, creativity, warmth, enthusiasm.
- Yellow: happiness, optimism, warning, joy, originality, enthusiasm.
- Green: Youth, vibrancy, vigour, nature, growth, stability.
- Blue: Calm, stability, depth, peacefulness, trust.
- Purple: Royalty, luxury, romance, introspection, calm.
2. Visualise The Emotion You Want To Evoke
Before finalising the colours for your advertising campaigns, logos, etc., determine the end goal first. Do you want them to feel motivated? Or any other emotion you think will go best with your brand. Planning this before is a necessary step to using colour psychology in marketing skillfully. It will serve as the guiding light while determining the perfect blend of colours for your marketing campaign.
3. Take Reference From Other Brands
Think of your favourite brands. Notice how your favourite brands use colour psychology in marketing. Let’s take example of Coca-Cola and Apple. If you take a close look, the colour red of Coca-Cola exudes excitement and energy, and Apple’s sleek white and grey palette screams sophistication and innovation. By examining successful brands in your industry, you can gain insights into how their colour choices influence customer perception. Don’t just copy them, though—find inspiration and tailor it to your brand’s unique personality. It’s like getting style tips from a friend but adding your own flair!
4. Be Consistent
Consistency is key in the colourful world of branding. Imagine if McDonald’s suddenly swapped their iconic red and yellow for blue and green—it would be confusing, right? For using colour psychology in marketing effectively, stick with the same colours across all your marketing materials, from your website to your social media. This helps in building recognition and trust. It’s like wearing a signature outfit that everyone recognises you by, creating a strong, unified brand identity. In fact, as per WordStream, approximately 78% of people could recall the primary colour of the company’s logo, and merely 43% were able to remember the company name.
5. Leverage The Cultural Significance
Colour psychology in marketing works best when used in sync with cultural significance. Colours have different meanings in different cultures. For instance, white is associated with purity and weddings in Western cultures but signifies mourning in some Eastern cultures. Knowing the cultural significance of colours can help you connect more deeply with your audience. It’s like speaking their language—literally and figuratively. Do some research or ask for local insights to ensure your colour choices resonate positively with your target market.
6. Run A Colour Test With Your Audience
Why guess when you can know? Experimenting with different colours with your audience can provide invaluable feedback. This could be as simple as A/B testing different coloured ads to see which one responds better or even surveying your customers’ preferences. It’s like asking a friend which outfit looks better before a big night out—you get to see what really works before making a final decision.
The Ultimate Tip to Remember
Considering the above-mentioned points, you can maximise the benefits of using colour psychology in marketing. You can swiftly choose colours that enhance your marketing efforts and resonate with your audience. However, whenever you are in doubt, you can always add some blues to your marketing strategy. Why? Blue is a widely used colour across the globe; approximately 57% of men and 35% of women rank it as their top choice. We hope you liked this blog; for more such marketing-related blogs, stay tuned to TradeFlock.
Frequently Asked Questions
What are the 4 psychological colours of marketing?
- Red: Often associated with energy, passion, and excitement. It can stimulate appetite and create a sense of urgency, making it popular for clearance sales.
- Blue: Represents trust, calmness, and professionalism. It’s commonly used in corporate settings and financial institutions to convey reliability and stability.
- Yellow: This evokes feelings of happiness, optimism, and warmth. It’s great for grabbing attention and promoting a cheerful, positive atmosphere.
- Green: Symbolises nature, health, and tranquillity. It’s frequently used by brands promoting eco-friendliness and wellness.
What colour is best for marketing?
There’s no one-size-fits-all answer, as the best colour depends on your brand and audience. However, blue is often considered a safe and effective choice because of its broad appeal and association with trust and dependability. It’s widely used by businesses looking to establish a reliable and professional image.
Which colour is considered to attract money in marketing?
Green is the colour most commonly associated with money and wealth, particularly in Western cultures. It’s linked to prosperity, growth, and financial stability, making it a popular choice for financial institutions and products related to wealth management.
Which colour is considered to attract more customers?
Red is known for attracting attention and stimulating quick decision-making, making it highly effective for promotions and sales. It creates a sense of urgency and can effectively encourage impulse purchases.
What colour signifies happiness in marketing?
Yellow is often associated with happiness and positivity. It’s a bright and cheerful colour that can evoke feelings of joy and optimism. Using yellow in your marketing can create a welcoming and uplifting atmosphere, making customers feel more inclined to engage with your brand.
