Dave West: Orchestrating APJC’s Tech Evolution with Panache

At the helm of Cisco Asia Pacific, Japan, and Greater China (APJC), Dave West exemplifies a leadership style rooted in compassion and empathy. With a career spanning over 28 years, Dave has honed his ability to not only drive innovation but also to nurture and empower those around him. As a visionary leader, Dave understands that true progress in technology is achieved through the collective efforts of dedicated individuals working towards a shared vision. Under his guidance, Cisco continues to redefine what’s possible in the world of ICT, all while placing the well-being and growth of its people at the forefront of its mission.

Dave’s journey into technology began with an early passion for exploration and understanding. His fascination with technology led him to delve into programming and computer science, laying the foundation for a career marked by continuous learning and growth. Armed with an MS in Electrical and Computer Engineering from the University of Massachusetts, Amherst, and an Executive MBA in International Business from the University of North Carolina at Chapel Hill, Dave equipped himself with the knowledge and expertise to navigate the dynamic landscape of the ICT industry.

Throughout his career, Dave has continually demonstrated a knack for understanding market dynamics and anticipating industry trends. This foresight has enabled him to steer Cisco towards strategic initiatives that drive growth and innovation. His deep understanding of technology, coupled with his business acumen, has positioned him as a trusted advisor and thought leader in the industry.

As a 23-year veteran of Cisco, Dave has held various leadership positions within the company, showcasing his versatility and adaptability in driving strategic initiatives and fostering growth. Prior to his current role as President for APJC, Dave served as the President and General Manager for Cisco Japan, where he oversaw all aspects of the Japanese market, demonstrating his ability to lead diverse teams and navigate complex markets. Before his tenure as President of Cisco Japan, Dave led Worldwide Sales for Enterprise Networks, playing a pivotal role in delivering innovation and transformation across Cisco’s core portfolio.

Dave’s leadership style is characterised by a hands-on approach and a relentless focus on results. He leads by example, empowering his teams to take ownership of their work and fostering a culture of accountability and excellence. Under his guidance, Cisco APJC has achieved significant milestones and garnered industry recognition for its innovative solutions and customer-centric approach.

As the President of APJC, Dave shoulders the responsibility of overseeing Cisco’s operations across a diverse set of markets, including Australia and New Zealand, ASEAN, India and SAARC, Korea, Japan, Greater China, and the Service Provider segment. In this capacity, Dave is entrusted with developing Cisco’s strategy, accelerating business growth, and ensuring that Cisco APJC remains the most trusted and relevant IT solutions partner in the industry.

Dave’s commitment to innovation and collaboration is evident in his close collaboration with customers to understand market transitions influencing their businesses. Within Cisco, he spearheads cross-functional efforts to design and implement innovative go-to-market models for customers’ multiyear digital transformation initiatives. His impact on Cisco’s success speaks volumes about his leadership prowess and dedication to driving innovation and growth. His appointment as President of Cisco APJC in January 2021 underscores Cisco’s confidence in his ability to steer the organisation towards greater heights.

In fact, Dave’s journey from curiosity to leadership exemplifies resilience, expertise, and strategic vision. His unwavering commitment to fostering a people-first culture not only enhances employee morale and satisfaction but also contributes to the overall success of the organisation. Under his leadership, Cisco APJC stands poised to lead the charge in driving innovation, collaboration, and sustainable growth in the global technology landscape.

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