Since its inception, Instagram has grown into the most powerful promotional social media platform. If you’re running a business, you must learn Instagram marketing strategies to grow your business to the next level. Here is how it helps you.
Across the globe, there are over 1 billion monthly active users of Instagram. Among them, half of the users use Instagram every day, sharing photos and videos. The number is quite big, which means you have more chances to reach a wider audience and attract them through Instagram.
With the right post and right strategy, your chances get doubled to impress the right audience. Now the thing is how to use Instagram to market your business? How can you stand among the 500 million audiences each day and remain in their eyes for last?
In this post, we’ll share some ultimate Instagram marketing strategies that will help to promote your business, improve visibility and increase sales globally.
Before knowing why to use Instagram for marketing, first discuss what Instagram marketing strategy is.
What is Instagram Marketing Strategy?
Instagram has become the most popular promotion platform because of its effective strategies. Instagram marketing strategy is the marketing tool that helps businesses that want to make the most out of social media. Effective strategies help you to reach a large and potential audience. What you need to do is to know the right strategy for your business and how to implement it to maximize benefits.
Learn Instagram Marketing Strategy | Powerful Tips for Beginners
Reaching a large audience without effective marketing strategy can be a nightmare, but Instagram makes it possible. Boasting over 500 million daily active users, Instagram has scope for marketers. But the potential of Instagram lies in the marketing strategies. Here is how to use Instagram to market your business.
Table of Contents
1- Switch to Business Account
Before you think about Instagram marketing strategy, you need to have an Instagram Business account. It has more potential and features than a personal account. Your Instagram business profile lets you create and publish Instagram Ads without requiring any other tool. It will also allow users to get in touch with you at just one click and access analytic tools.
2- Create Instagram Stories
Instagram stories through business accounts are way more effective than regular accounts. Moreover, Instagram stories are different from Instagram posts because they display in slideshow format. Although they disappear in 24 hours, you can save them for later use, add tags, highlight your story to promote your brand. It is one of the effective Instagram marketing strategies for beginners as they are easy to post also.
3- Use Free Instagram Tools
An Instagram business profile is similar to a Facebook business page. It won’t be difficult for beginners to view statistics like impressions, engagement data, and more. You can even check the information of your followers like age, gender, location, and most active hours. These features are priceless because you can use them to understand your audience and adjust your post and content according to it. This Instagram marketing strategy will help to boost engagement.
4- Create Sponsored Ads
This Instagram marketing strategy will help you to target the audience who are not following your account. With the help of the Carousel feature, you can showcase just one sponsored ad or multiple ads at one time. For sponsored ads, use engaging content. You can also turn your existing post into sponsored ads, so always try to create impressive content and keep an eye on your most loved post. Furthermore, post multiple posts in different forms like Videos, Photos, Stories, Stories Canvas, and Carousel/Dynamic Ads.
5- Partner with Influencers
One of the most essential Instagram Marketing Strategies is partnering with influencers. Influencers are those who have already built audience on Instagram. If you want to reach large customers, this is the fastest way to do it. Every day more and more users are buying products from their Instagram stories. If you partner with an influencer, you can put your brand in front of those customers. For this, all you need to do is to identify the right industry influencer that is relevant to your product or service.
This is how you can use Instagram to market your business. Instagram is the simplest and fastest way to promote your brand among an infinite audience. Here you can develop more leads just by sharing a single image or video. Reaching 500 million to 1 billion people is not a big deal if you switch to Instagram business accounts timely and the rest Instagram marketing strategies will do for you.