The whole bizz-town is going crazy over free email marketing software. And all for good reasons. A friendly advice is- if you are an entrepreneur looking to grow your business, or a small-business owner trying to increase online visibility, there’s no better time than now to send your marketing emails.
But what software can you use for free? There are many options available to choose from. With a great free email marketing software, you can create professional emails without spending money on design expenses or development fees.
Email Marketing and Benefits
It’s a marketing and sales campaign that uses email as the mode of communication. Email marketing can be done for various purposes, including direct marketing, such as promotions or coupons, customer service, and even social media advertising. It’s also an essential part of your business marketing plan in 2021 because it allows you to reach out to new people for potential customers and sales opportunities.
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Benefits of Using a Free Email Marketing Software
A free email marketing software will give you access to all the features that will boost your business. Here are some of the most important ones:
- Sending unlimited emails to any mailbox and on any list size. If you’ve ever wished that your marketing emails were a little more personalized, this will help.
- Easily create and edit pre-written email templates with variable content options, including images, videos, and links.
- Hotlink tracking: track how many people clicked on an embedded link to your website or a particular product page.
- Customized online forms that integrate with your free email marketing software account. This will allow you to collect lead information automatically and update them into your database.
- A/B testing capabilities allow you to test content subject to different variables to determine which one produces the best results. For example, should you opt to use a catchy subject line or a more direct approach?
- Real-time reporting on everything that is going on in your email marketing campaign. This allows you to make decisions based on the data.
10 Free Email Marketing Software
Email marketing is the most resource-efficient and effective way to grow your business. Free email marketing software is a great tool for your business, and it comes at no cost to business owners. Not only that, but it can also be used alongside any paid social media advertising platform.
If you’ve been struggling to grow your business or get your customers to action, choose one best free email marketing software available in the market. There has never been a better time to give your business the boost it needs.
If you’re not using a tool like MailChimp or Hubspot for your email campaign, then you’re missing out on some serious opportunities.
To help businesses of all sizes get their email campaigns off the ground, we’ve put together this list of 10 free email marketing software that can be used in conjunction with any more expensive tools (totally optional!). Sign up for a free account below and start using these incredible tools today!
MailChimp is the most popular free email marketing software used by small businesses and bloggers (more than 800,000 businesses depend on MailChimp alone). It’s easy to send one-off emails or newsletters to your customers, and it can be used in conjunction with many other powerful tools, such as Marketo or Hubspot.
Oh! Don’t forget to check out other Smart Marketing Strategies For Small Businesses To Follow in 2021.
It is one of the most popular free email marketing software providers, and for a good reason.
The company was formed from the merger of competing email software companies, including MarketRocket and ColdEmailing.
Their software has been downloaded more than 3 million times, companies of all sizes trust them, and their data shows that their service can increase revenue for small businesses by as much as 10%.
It offers many features that make it a perfect free email marketing software– like easy-to-use interface and great set of templates.
3. Constant Contact Free
Used by more than 7 million small businesses since 2005, Constant Contact is an excellent tool for a small business owner or blogger looking to test out the basics of email marketing. There’s only a charge if your contact level increases, but there are no other limitations or restrictions.
This email marketing software boasts more than 2 million users and offers excellent features such as tracking tools, testing, A/B split testing, and autoresponders. It also integrates with other popular email marketing tools such as Zoho, Microsoft Office 365, and Office Live Mail.
E-goi is a user-friendly email marketing tool that allows you to create and send personalized emails to your subscribers. It also integrates with popular email marketing tools such as Zoho and Salesforce.
Explicitly developed for bloggers, Convertkit is a robust email marketing solution that’s free for up to 1,000 subscribers or 12,000 emails per month. It’s designed with simplicity in mind, which makes it easy to create high-converting campaigns and nurture leads.
MailPoet is a well-known plugin that more than 1 million WordPress users use to create newsletters, subscribe forms, email signups, and more. It can be used by anyone looking for a simple way to integrate email marketing into their website.
8. GetResponse WordPress
GetResponse WordPress is another plugin that compliments your existing WordPress site and can be used as an email marketing tool. It creates easy-to-setup and use forms and can be managed perfectly from within your WordPress dashboard.
Zapier is a tool that has many integrations with third-party applications, including Marketo, Hubspot, and Convertkit. This means you can automate tasks with one click from one email inbox and see the results in another.
Drip is another free excellent marketing software used by many big-name brands like Kiss Metrics, Salesforce and Drift, and small businesses across the globe. It has a simple drag-and-drop interface that makes it easy to create complex marketing workflows.
As you can see, there are several great options available when it comes to choosing a free email marketing software. We’d bet on HubSpot and MailChimp to be best for business owners and entrepreneurs. It allows for unlimited emails, customer information collection, and real-time tracking of opens, clicks, bounces, unsubscribes, and more so that tools can be measured and analyzed.
The trick is knowing how each of these tools work and which one will provide the biggest impact for your business. There’s no need to choose just one or two. Try out all of them and see which works best for you. Comment your favorite tool below!