In the digital age, the character and reach of marketing has changed drastically. One of the hot digital marketing trends that is gaining currency is growth hacking. It is a branch of marketing focused on the rapid growth of an organisation. Growth hacking is different from traditional digital marketing.
According to GrowthRocks, growth hacking is data-driven digital marketing that employs rapid experimentation and low-budget tactics to determine the most effective ways to grow a business. In growth hacking, paid ads are just the enabler and not the main digital strategy. According to www.growthrocks.com, “growth hacking is building a growth machine that can run and bring results on its own in the long run, whereas the benefits of digital marketing stop the moment its campaigns and activities also stop.”
GrowthRocks is a London-based international growth hacking marketing agency that helps startups and well-established companies achieve rapid and sustainable growth through data-driven decisions and customer behavioral patterns by leveraging cutting-edge technology.
The expertise of GrowthRocks lies in the analysis, and in creation of a growth strategy and implementation across all digital marketing areas such as: landing pages and websites, onboarding procedures, social networks, A/B testing, content marketing, marketing funnels and e-mail marketing.
What is amazing is the growth of GrowthRocks, which hit 504.7K USD in revenue in 2023 with only a small team. GrowthRocks hit 519.3K USD in revenue in 2021. It was founded in 2014 and in only three years, GrowthRocks managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries.
They cater to early-stage start-ups with limited financial capabilities to established companies. The services of GrowthRocks are consulting services, training, and referral and viral marketing.
In the consulting services, from pure consulting to CMO role they offer a range of services. For early-stage startups with limited financial capabilities, GrowthRocks offers a two-hour intensive, single topic consultation driven by the major pain-point of the startup. This “flash” consultation has a very specific target: to introduce the growth hacking mindset to the startup’s team and to describe the topics and funnels that they should be examining at their present phase of corporate development.
In the training section, GrowthRocks offers one month e-learning courses for practitioners who wish to expand their services into new areas. Their GrowMe e-learning course can teach the current best practices in areas like SEO and SEM, distribution channel selection, A/B Testing, metrics, behavioral economics, etc.
Their GrowthKick e-learning package is designed as an introduction to growth hacking for founders. It teaches what a founder should know and understand, starting from product/market fit, all the way to digital distribution channel selection, disseminates how to create a growth action plan and what low-cost tools to use. For medium sized start-ups their GrowthBoost e-learning package or its live one-week seminar is designed to produce an actual six-month growth plan covering target definition to channel selections and necessary metrics and analytics.
For companies that wish to educate their marketing teams on the latest digital growth marketing best practices, GrowthRocks offers customised in-house training or the GrowthBoost e-learning package, or a combination of the two.
Referral and viral marketing are one of major services provided by GrowthRocks. According to GrowthRocks, the idea behind viral marketing is to inspire people to spread your message for you. It has been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign, notes GrowthRocks.
In each referral program, GrowthRocks evaluate/define the target audience, touchpoints (which is about how to reach those customers eg. which channel or method), rewards, rewards tiers and rewards types, attribution, referral trigger(which is about initiating the referral program), duration of the referral campaign, integrations with existing systems and campaign boosters.
The GrowthRocks team has developed a VC-backed startup called Viral Loops – a SaaS platform for referral marketing. Viral Loops is a template-based viral marketing platform to launch referral programs, sweepstakes, competitions, and pre-launch campaigns. GrowthRocks as the maker of Viral-loops and being an expert in the referral marketing field, can offer consulting services on how to implement the platform and make it to work for a given company. Viral Loops gives you referral program templates to increase and track customer referrals.