Brand Building is the stepping stone for any business growth. It creates more brand awareness and brings connectivity with customers to recognise products or services. How does it work? Let’s find out! In the business world, the concept of how to build a brand is an integral part of marketing, which allows businesses to promote products and services via various branding channels. It helps attract potential customers and gain visibility in the market.
Let’s catch up with the roadmap to understand how to build a brand. Here, we will cover significant aspects of brand building, the best steps to take, and how to create brand guidelines.
Table of Contents
Basic Foundation of Brand Building: 3 P’s
Have you ever heard of Xerox? One of the leading American companies leveraged the market, so people started using the term Xerox instead of photocopies. Cracking the proven techniques of building a successful brand helps Xerox build a large audience base.
In 2023, numerous businesses stand out with brand-building to rule the industry. Understanding how to build a brand starts with a precise strategy to let the market know your business & offerings. For instance, when we talk about soft drinks, our mind instantly picks Coca-Cola or Pepsi, and for online food ordering, Zomato’s name first comes to our mind. How is it possible? The marketing team creates the perfect brand positioning to make it happen.
Let’s discuss three main foundations of how to build a brand with the 3Ps:
- Promise: It revolves around the outlining of what your business offers & to whom. By understanding the idea of your product and target audience, you can create a promising brand.
- Positioning: Brand positioning refers to how businesses want to be known by their customers in the market. Is the right message of your product conceived in the market? Effective communication channels will create a roadmap for positioning.
- Performance: After working on the above two P’s, move towards the 3rd P, which is performance; it denotes to ace the product development and analyse whether it meets the market demand force or not.
How To Build A Brand: 6 Effective Steps to Follow
All the successful brands in the market took in-depth research on how to build a brand and years to execute results. Marketers follow a definite strategy with a step-by-step roadmap to decide how to build a brand identity. Let’s break each step:
Step 1: Find Out Your Target Audience
Finding the right target audience should be the first step for brand building, which helps you find the target audience based on geographical location, gender, interest, income, or other factors. Businesses are building products & services for specific audiences, and research on their choices or preferences will help find a way to reach them.
Step 2: Craft your Brand Vision
Having a shared brand vision can ease the pathway for brand building. Businesses can execute strategies based on vision to reach the target audience with specific goals. A clear brand vision can help locate the proper communication channels, while an unclear vision will lead to resource wastage.
Step 3: Competitor Research & Analysis
Competitor analysis can derive weightage to research & development by creating Unique Selling Propositions(USPs), improved product services, branding roadmap, and SWOT( Strength, Weakness, Opportunity and Threat) analysis. Brands stepping into the market with existing tough competition can find the gaps via competitor analysis & apply them to their USPs.
Step 4: Strategize Your Value Proposition
Acing the value proposition can help decode why your target audience should continue choosing your product or services. Unique values and consistent quality deliveries back a strong brand identity. To stand out in the market, brands should work on their relevance factors.
Step 5: Research on Brand Guidelines
Crafting guidelines will help your brand to align with policy and industry standards. It will add more quality and consistency to the branding strategy by compiling market do’s & don’ts. Businesses should project ethical standards that add value to the lives of customers with the right products or services.
Step 6: Brand Marketing
It’s time to take action! The final step is to execute branding strategies and planning with the help of communication channels, like emails and social media. Following the above steps will build a strong base for how to build a brand; it leverages the chance of successful branding.
How To Build A Brand Identity: Follow Four Interesting Strategies!
If we are heading with brand building, our marketing strategy should comprise strategic and creative thinking to understand how to build a brand. Every brand is unique and unfolds different marketing gimmicks. Here are the top 4 methods relating to brand building:
- Imagery Strategy: Businesses emphasise being extra creative with eye-catching visual graphics under the ad campaigns. The idea is to lay a psychological impact on the audience when they watch advertisements. Top brands like Calvin Klein, BMW, and Tag Heuer use imagery strategy.
- Thinking Strategy: Here, Companies with diverse product or service portfolios aim to establish a centralised and formal branding process to impact each segment. Every product segment has its own set of target audiences, so brands strategically build campaigns to attract customers. The best examples are Nestle, Hindustan Unilever Limited, Gillette, and others.
- Self-Expressive Strategy: If the business is dealing with a unique offering in terms of technology or logistics, it can create a marketing campaign reflecting the brand’s speciality. Apple is the best example; it is stand-alone, representing the new innovation in the smartphone industry.
- User Experience Strategy: Here, the main aim is to create a buzz in the market using customers. So, they use giveaways, merchandise and other marketing strategies to involve exciting & potential customers for brand positioning. For instance, Starbucks started writing names on the coffee cups to increase customer connectivity.
Final Thoughts!
Follow these simple strategies to learn how to build a brand. Applying an effective brand-building strategy can drive more profit and revenue to your business.
If you are looking for more interesting insights like how to build a brand identity, tune in to Tradeflock!
