With so much competition prevailing in the world, it’s almost a herculean task for startups to sail their boat to success unless they implement a strategic plan. To stand out in a competitive marketing landscape, the marketing strategy must be compelling enough to resonate with the target audience. Commencing the business with a unique strategy will fetch a huge customer base and prove to be fruitful in the long run. Famous athletic brands like Nike, Athleta, and Lululemon hold a massive customer base. Nike has its Nike+ Run Club, where they encourage their customers to participate in cardio. Similarly, Athleta and Lululemon regularly host outdoor yoga sessions to bring together their customers and new people.
In the age of a highly competitive landscape, creative marketing ideas can raise awareness about your brand, build interest among customers, and promote new ideas, products, and promotions. Brands like Nike, Athleta, and Lululemon are able to strive in the marketing realm with their unique ideas and strategies. To leverage true potential, startups need to perform deep research & analysis of core concerns like ideal customer base, competitors, targeted geo-locations, marketing goals, time & money investment, etc.
Since the world is digitally driven, startups should also partner with other brands to increase their brand awareness. Collaborating with partners through social media platforms like Instagram, Facebook, YouTube, and podcasts will prove to be highly beneficial. Exploring social media platforms to expand online reach and engage with audiences effectively is a great way to increase startup visibility and attract potential customers. Every business owner must think creatively when evaluating their marketing strategy. According to Forbes, digital strategy, brand positioning, and UX can be powerful ways to jump-start business performance in the competitive marketing landscape. The objective of out-of-the-box marketing is to help startups increase their brand awareness and thrive in the industry.
