Shradha Sanghvi

Breaking Barriers

Shradha Sanghvi

Co-Founder,

Kioski Tech

Shradha Sanghvi, co-founder of Kioski Tech, has established herself as a key innovator in the field of digital marketing for the real estate sector. Her venture addresses a pressing need among builders, developers, and channel partners who previously struggled to find specialised marketing services tailored to their industry. By recognising this gap, Shradha spearheaded the creation of Kioski Tech, focusing on a targeted approach to digital marketing. The company employs a detailed screening process to ensure that marketing efforts reach genuine home buyers, which has consistently delivered a strong return on investment for clients. Kioski Tech offers a range of services, including microsites, graphic design, and comprehensive social media marketing, with a strategic aim to generate 10-15% site visits within the specified budget. Kioski Tech is growing profoundly under Shradha’s leadership, which is marked by her adaptability, strategic foresight, and ability to inspire her team. Her strategic thinking enables her to stay ahead of digital marketing trends and make informed decisions that drive the company’s growth. Shradha’s dedication to innovation and measurable results has cultivated a culture of excellence at Kioski Tech. Her approach not only addresses the specific needs of her clients but also sets new benchmarks in digital marketing for real estate. Through her effective leadership and commitment to delivering impactful solutions, Shradha is making a notable difference in the industry, ensuring both her company’s success and the success of its clients. She discussed more with TradeFlock in this interview.

What barriers did you face in founding Kioski Tech, and how did you overcome them?

One of the biggest barriers was breaking into a real estate market dominated by traditional marketing methods. We faced scepticism from builders, developers, and channel partners about adopting digital solutions. Additionally, we needed to establish a robust screening process to ensure high-quality leads for our clients. To overcome these challenges, we focused on delivering measurable results by starting with slow-moving projects. By demonstrating our capability to drive significant site visits and conversions, we built trust and established a reputation for reliability and success in the industry.

What digital marketing strategies set your company apart?

At Kioski Tech, we set ourselves apart with innovative digital marketing strategies tailored for the real estate sector. We use AI-driven lead scoring to prioritise high-quality prospects, improving conversion rates. Our interactive microsites provide immersive virtual tours and detailed property information, enhancing user engagement. We also execute 360-degree social media marketing, creating targeted, cohesive campaigns across multiple platforms to boost site visits and conversions. Advanced analytics tools offer real-time performance insights, allowing for agile adjustments and data-driven decisions. Additionally, our personalised content approach ensures that messaging resonates with different buyer personas, delivering relevant and impactful information. These strategies not only enhance client engagement but also drive measurable results, reinforcing Kioski Tech’s role as a leader in real estate digital marketing.

What are your future plans for Kioski Tech?

Moving forward, Kioski Tech plans to expand its services and integrate advanced technologies to stay ahead of industry trends. We aim to enhance our expertise in AI, big data, and virtual reality to offer more personalised and immersive client experiences. Additionally, we will broaden our market reach both geographically and across various real estate segments while maintaining our focus on delivering measurable results. By continuously innovating and adapting to the evolving digital landscape, we strive to strengthen Kioski Tech’s leadership in real estate digital marketing.

How will real estate marketing evolve in the next 5 years, and how can Kioski Tech contribute?

In the next five years, real estate marketing will increasingly rely on data-driven strategies and immersive technologies, such as virtual tours and AI-driven personalization. As the digital transformation accelerates, there will be a greater need for targeted marketing and enhanced customer experiences. Kioski Tech plans to lead this shift by providing advanced digital solutions like AI-based lead scoring, interactive microsites, and comprehensive 360-degree marketing. By staying ahead of trends, we aim to help clients effectively engage their target audiences and achieve sustained growth.

How are AI, big data, and virtual reality enhancing your real estate marketing?

At Kioski Tech, we harness emerging technologies to transform real estate marketing. AI enhances our lead scoring by identifying and prioritising high-potential prospects, improving conversion rates. Big data enables us to analyse market trends and buyer behaviours, allowing us to craft highly targeted campaigns. Virtual reality provides immersive property tours, offering potential buyers a realistic view of properties from any location. By integrating AI, big data, and virtual reality, we deliver advanced solutions that boost customer engagement, streamline the sales process, and achieve superior results in a competitive market.

Can you describe a major crisis you faced and how you managed it?

At Kioski Tech, we faced a crisis when lead
quality plummeted during a critical campaign
for a slow-moving project, threatening our
client’s confidence. We swiftly tackled the
issue by analysing analytics and revamping
our targeting strategy. Using AI-driven lead
scoring and refining our screening process, we
filtered out irrelevant inquiries and ensured
only qualified leads were passed on. This rapid
response and transparent approach restored
the client’s trust and turned the campaign
around, achieving the desired results.