Leading Change With Passion & Innovation
Ravinder Goel
Founder and CEO,
Little Nap Recliners
Success isn’t just about having a great idea—it’s about seeing an opportunity where others don’t and being determined to turn it into something extraordinary. Ravinder Goel, Founder & CEO of Little Nap Recliners, didn’t just follow trends; he redefined comfort in India with world-class recliners designed for Indian consumers. After earning his MBA and spending seven years in corporate roles, Ravinder felt a pull toward entrepreneurship. In 2011, he spotted a gap in India’s furniture market—luxury recliners that blended global quality with local needs. With D5 lakhs, a three-person team, and a small showroom, he launched Little Nap Recliners. The early days were tough—Ravinder was involved in every aspect of the business, from sales to dispatch and quality control. But he never lost sight of his vision and stuck to his philosophy: “The customer is God.” Today, the company operates three state-ofthe-art factories, employs over 450 people, and serves a diverse clientele, from top multiplex chains like PVR to hospitals like Medanta and thousands of retail buyers. Strategic partnerships with global brands like La-Z-Boy (USA) and Seating Spectrum (Malaysia) have further strengthened its position in the industry.
Instead of giving up, we doubled down—refining our designs, expanding into new markets, and pushing forward
Now, as Little Nap prepares for its BSE listing and Ravinder gears up for the launch of his first book, his journey serves as proof that vision, resilience, and an unwavering commitment to quality are the cornerstones of lasting success. In this exclusive TradeFlock interview, he shares insights on building a market-leading brand, leading with purpose, and the future of luxury seating in India.
You had a very modest beginning, so how has your journey been, and have you ever thought of giving up?
When we started Little Nap, we weren’t just building recliners—we were trying to build trust in a market where established brands already had a stronghold. With just D5 lakhs and a handful of passionate people, we knew we had to punch above our weight. The biggest hurdle was convincing customers that our recliners weren’t just another option but the best one. Quality and comfort became our loudest voices, backed by relentless customer service. Cash flow was tight, scaling production felt like climbing a steep hill, and at times, it seemed like the odds were stacked against us. But every time a customer told us how much they loved our product, it reignited our belief.
How did your corporate experience shape your journey with Little Nap?
My seven years in sales and marketing weren’t just a job; they were a training ground. I learned that professionalism isn’t just about appearances—it’s about delivering on promises, whether to customers or within the team. “A brand is only as strong as the people behind it,” and my corporate experience taught me how to build a strong, accountable team. At Little Nap, every leader takes ownership, creating a culture of responsibility and trust. Discipline, focus, and execution became second nature, helping us scale and grow. Looking back, those years in corporate life were the foundation for everything we’ve built today.
Where do you see the recliner industry in five years and Little Nap preparing to tap into this opportunity?
Luxury is no longer just a privilege; it’s becoming a lifestyle in Indian homes. The recliner industry is riding this wave, growing at an impressive 10.2% CAGR, outpacing even the broader home furniture market. Today, it stands at $295 million (D2500 Cr) and is set for an exciting trajectory. Post-COVID, demand has skyrocketed, and accessibility has played a massive role— thanks to e-marketplaces, recliners are no longer exclusive to high-end showrooms. “The comfort we once associated with luxury is now just a click away.” We’re not just following trends—we’re setting them. At Little Nap, we’re constantly innovating recliner designs, expanding our 15+ showroom footprint, and strengthening our online presence across major platforms. Our AI-driven chatbot Nidra redefines customer experience while advanced production systems ensure top-notch quality. We are also stepping into the B2B market, expanding to larger cinema chains and offering customized recliners tailored to their needs. The future of recliners is big, and we’re ensuring Little Nap is at the forefront.
What excites you most about your SME IPO—growth, global expansion, or something else?
An SME IPO isn’t just about raising capital; it’s about unlocking potential. What excites me the most is the immense opportunity within the furniture industry—it’s a sunrise sector, full of possibilities. “The SME IPO will provide the resources to expand our reach, enhance product innovation, and strengthen our market position.” With this, we’re not just thinking about numbers; we’re thinking about impact— reaching more homes, redefining comfort, and taking our premium recliners beyond borders. This is just the beginning of something bigger.
