Reliance Launched First In-house Fashion Store, AzorteĀ 

Mukesh Ambani continues to hold his position in the luxury market of fashion and lifestyle as Reliance Industries Ltd launched its first in-house premium fashion brand, Azorte, on Thursday in Bangalore. This new fashion brand is named Azorte and is expected to grow as a chain of stores all around the country. Billionaireā€™s daughter Isha Ambani would take charge of leading Azorte while competing with the luxury brands like Mango and Zara.Ā 

Furthermore, Mukhesh Ambani plans to build a portfolio for Reliance by launching around 50 to 60 brands catering to household, grocery and personal beauty & care goods. The advancement is said to begin with the French beauty brand Sephora. Therefore, reliance is negotiating the rights to open a Sephora store in India.Ā 

Also Read: Reliance Industries Is All Set To Acquire California-Based SenseHawkĀ 

The chief executive of the fashion and lifestyle sector of Reliance Retail, Akhilesh Prasad, said, “The mid-premium fashion segment is one of fastest growing consumer segments as millennials, and Gen Z are increasingly demanding the latest of international and contemporary Indian fashion.”Ā 

In recent years the fashion industry has seen an enduring change among its consumers, where the Gen Z group is switching towards high profile and mid ranged brands. Reliance decided to start their first in-house store in Bangalore, and with time, they would open a chain in other parts of the country. Moreover, this launch by Mukesh Ambani would strive for better partnerships between the domestic and global markets.Ā 

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