Revolutionizing Corporate Interiors: The Shift to Design & Build

Balaji Subashchandran  
Director of Business Strategies , Touchstone Infrastructure & Solutions Pvt Ltd

Balaji Subashchandran is the Director of Business Strategies at Touchstone Infrastructure & Solutions Pvt Ltd, where he focuses on developing and executing strategic initiatives that drive business growth and operational excellence. With a deep understanding of business development and market trends, Subashchandran plays a pivotal role in shaping the company's future direction and success.

In the ever-evolving landscape of corporate interiors, one cannot overlook the pivotal role played by the “Project Delivery Method” (PDM) in shaping the industry. PDM refers to the strategic approach and contractual framework chosen by project owners to organize and allocate design,  construction, and management responsibilities among various entities involved in the project. Traditionally, the architect-PMC-contractor format has been the go-to choice. Still, the industry is shifting gears and embracing the design-and-build format for a more streamlined and efficient approach. 


Corporate interiors are not merely about aesthetics; they’re about functionality, innovation, and creating spaces that foster productivity and well-being. However, the conventional architect-PMC-contractor format often leads to fragmented communication, prolonged timelines, and cost overruns, ultimately detracting from the project’s success.


Enter the design-and-build format—a game changer in corporate interiors. Unlike its traditional counterpart, design-and-build integrates the design and construction phases under one roof, fostering seamless collaboration and accountability throughout the project lifecycle. This unified approach translates into faster project delivery, cost savings, and superior quality outcomes.


One of the standout benefits of the design-and-build format is its ability to adapt and innovate rapidly. In today’s fast-paced business environment, corporations demand agility and flexibility in their workspace solutions. Design-and-build empowers clients to iterate and refine designs on the fly, ensuring that the final product aligns perfectly with their evolving needs and aspirations.


While acknowledging the benefits, addressing concerns like perceived loss of control and misconceptions about cost implications is crucial. Design-and-build, contrary to common belief, provides clients with transparency and involvement throughout the project, dispelling cost myths through efficiency gains and strategic partnerships. 


In the realm of Design & Build (D&B) companies,  their evolution is shaped by distinct DNA.  Architect Led D&B (ALD) firms, founded and led by architects, infuse projects with a creative touch. Project Management Core Led (PLD)  companies, rooted in PMC origins, bring organizational prowess. Contractor D&B  (CLD) entities emerging from contractor backgrounds prioritize practical execution.  Recognizing these DNA differences is vital when selecting D&B partners, ensuring alignment with project interests and goals.


In conclusion, the corporate interiors industry embraces the design-and-build format wholeheartedly. By fostering collaboration, innovation, and efficiency, design-and-build unlocks new possibilities, setting a higher standard for excellence in workspace design and paving the way for a vibrant future that reflects the spirit of innovation and ingenuity.
















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