Samsung To Showcase Innovative Projects At CES In 2023

On Wednesday, Samsung Electronics announced that it will bring its new innovative projects from the C-Lab (Creative Lab) program to the Consumer Electronic Show (CES) trade exhibition. 

The company also announced to reveal four projects from C-Lab Inside, eight startups supported by C-Lab Outside and its in-house venture program. Samsung also hopes that startups from C-Lab will be able to engage the global market and their projects through CES and ‘strengthen their business feasibility and have meetings with potential investors’.

The C-Lab Inside startups will include ‘Meta-Running’, which is a Metaverse-leading program and ‘Porkamix’, a Metaverse interactive concert experience. 

According to the tech giant The C-Lab Outside program will receive office workspace, expert mentoring from Samsung employees and digital marketing & financial consulting. 

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The eight C-Lab startups include ‘NEUBILITY’, which is an urban delivery service through self-driving robots and ‘CELLICO’, which is a micro-bionic eye for patients with retinal disease. 

From CSE 2023 Innovation Awards across 28 product categories, ‘Projects from the C-Lab startups received two Best of Innovation Awards’, announced by the Consumer Technology Association (CTA). 

Samsung Electronics President and Chief Financial Officer Hark Kyu Park said, “We expect that C-Lab companies will be able to more aggressively pursue the global market and highlight the brilliance of Korean businesses”

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