8 Popular Small Business Survey Tools

Meet your business goals with small business survey tools!

The main goal of any business is to satisfy the needs of the customers. Not only small businesses but big corporations also use customers’ feedback. Online surveys are an excellent approach to learn more about your clients and their specific needs. 

However, getting individuals to fill out surveys can be difficult for many business owners and novice marketers. Creating, publishing, and evaluating online surveys may be simple with the correct small business survey tools. 

What is a Survey Tool?

A survey tool is a piece of software that allows you to create and deliver thousands of surveys in a very short span of time. The surveys give you data that you can use to understand your strengths and areas of improvement.

The majority of small business survey tools include various survey templates and a number of example questions with the option of creating customized templates. They make it simple to connect the surveys with your website or email. Your process of collecting and maintaining consumer data will be absolutely easy if you use the proper software.

Popular Small Business Survey Tools 

This blog contains some of the greatest small business survey tools on the market that will make it easier for your small business to get into the minds of customers.

#1 Survey Monkey

It is one of the most user-friendly and in-demand survey tools in the market. Some amazing features of the tool include the hierarchical structure of the tool from basic to enterprise to suit specific requirements. It is a free tool that allows you to conduct multiple surveys including up to 10 questions and 40 responses.

The tool also provides a premium subscription that allows you to export data or conduct built-in advanced analytics.

#2 Google Forms

Google Forms is among the popular small business survey tools to gather feedback from customers as well as employees or followers. It is very easy to use and can be easily customized according to your survey and also allows you to include a photo or logo in your questionnaire.

Google Forms produces the survey results in an easy-to-understand format and allows you to review the responses in Forms or export data to Google Sheets for further analysis.

#3 HubSpot Forms

HubSpot Forms is a very well-known survey tool that allows you to create customized surveys in various templates. The forms can be used directly or the process of adding your form to your website is very easy. It is a free survey tool that also provides the option of setting reminder tasks, calling customers, or sending a customized email. Looking for the best small business survey tools? HubSpot Forms would be the right choice. 

#4 Typeform

Typeform is a versatile and elegant small business survey tool that is being widely used to conduct surveys and create other forms to collect data. The minimalistic and distinguished layout of Typeform makes it one of the favorite small business survey tools in the market. This tool provides survey templates along with the option of personalizing the questions. You can conduct unlimited free surveys with 10 questions and can receive up to 100 responses a month.

#5 Qualtrics

Qualtrics provides advanced built-in survey templates specifically designed to scale up your small business. It offers more than 100 question types, advanced logic, predictive intelligence and advanced back-end statistical analysis. It also provides the option to preview the form layout on different devices. Premium subscription is also available with additional features. Because of its unique feature, it is considered as one of the best small business survey tools in the market. 

#6 SurveyPlanet

Survey Planet is a free online small business survey tool that is used to create surveys that match the appearance and feel of your brand identity, which includes 10 different survey themes to select from. SurveyPlanet contains a comprehensive library of ready-to-use questionnaires to pick from.

#7 LimeSurvey

LimeSurvey is one of the small business survey tools specifically designed for universities, institutional research, and market research. If you want to go deeper into your market sector, obtain insight into your clients’ wants and needs, and undertake sophisticated analyses, it could be a smart solution.

While there are some free options available, they are fairly limited; for example, the free plan only allows for 25 responses each month.

#8 Mailchimp

Mailchimp, like HubSpot, provides hosted survey forms that can be sent directly in an email chain. Its application allows you to build extensive surveys that you can share via social media, email, or the internet. Maybe this is what stands it out among the small business survey tools in the market.

You may also submit a survey to up to 2,000 contacts and send up to 12,000 emails per month with MailChimp’s Forever Free subscription.


Online surveys are essential these days to scale up small businesses as well as bigger organizations. The feedback from customers allows businesses to thrive. The correct small business survey tools enable you to have a better understanding of your customers, market, industry, employees, and any other fields you might want to know about.

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