Tata Sky, one of India’s leading DTH (Direct-to-home) companies, has upgraded its television services to OTT (Over-the-top). The company will now offer television-cum-OTT services through its combined packages. The direct-to-home company Tata Sky also dropped its name after 18 years and rebranded itself as Tata Play in respect of OTT services.
Tata Sky or Tata Play has added 13 OTT platforms, including Netflix, Amazon Prime, Disney+ Hotstar, and others, to its new package called ‘Binge’.
“While we originally started as a DTH company, we have now fully transformed into a content distribution company”, said Harit Nagpal, MD & CEO of Tata Play. He further added that the interest of customers has been changing, and hence, the company wanted to create a platform and provide the customers with a unified experience.
The company started in 2004 as a joint venture between Tata Sons and Rupert Murdoch (owner of 21-century Fox). Tata Sons and Fox formed TS investments, which acquired a 20% stake in Tata Sky. Fox has an additional indirect stake of 9.8%. Later, when Murdoch sold Fox, an entertainment business, to Walt Disney Company, the stake in Tata Sky was also transformed to the Mickey Mouse Company.
Starting from Rs. 399, the new combo packs will be effective from January 27 and will be promoted by Bollywood celebrities like Kareena Kapoor and Saif Ali Khan in the national market. However, the prices of the packages will vary depending on the number of screens.
Now the question is, DTH customers, who have not recharged their connections for long, have to do it to continue the services, or the company has other plans for them? Let’s See.
