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“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy
As technology advances, global advertising is also evolving gradually. Advertisements play a vital role in making brands a ‘huge success’ in the market. But it is the ‘advertising agency’ that does everything behind the walls just like a director in the film. With USD 160 billion spent on global advertising, Tradeflock found top advertising agencies leading the digital world worth discussing.
Without any speck of doubt, many big companies like Apple, McDonald’s, Hyundai, etc. promoted their products through digital advertising by availing services from top advertising agencies. So, here, we’re going to talk about the top advertising agencies leading the digital world in 2022 helping big brands achieve rooftop success.
List of Top Advertising Agencies Leading The Digital World
Below we have created a table highlighting the seven top advertising agencies leading the digital world. Have a look!
|Rank||Advertising Agency||Revenue (USD Billion)||Headquarters||Employees|
|6||Ogilvy||$3||New York, US||10,000|
|4||Interpublic Group Of Companies||$10.2||New York, US||54,000|
|3||Accenture Interactive||$10.6||New York, US||180,000|
|2||Omnicom Group||$15.29||New York, US||79,500|
|1||WPP plc||$17.34||London, UK||130,000|
Let’s now talk about these agencies one by one below.
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Ranking seventh on the list of top advertising agencies leading the digital world, Havas is a French multinational advertising and public relation company. Nestled in Paris, France it was founded in 1968 by Alain de Pouzilhac, and is now operating in more than 100 countries. Havas provides services ranging from advertising, digital marketing, and corporate communication to media planning, and public relation.
Remarkable Ad Campaign By Havas
- Infinity music
Ranked sixth in our list, Ogilvy is a New York-based advertising and marketing agency. The company was founded in 1948 by David Ogilvy. At present, the company has more than 130 offices operating in 83 countries. Ogilvy is providing services across 6 areas of business including digital transformation, public relations, advertising, brand strategy, customer engagement, and partnerships. The company won three medals: gold, silver, and bronze, at the Asian Brand Marketing Awards 2004 held in Hong-kong.
Remarkable Ad Campaign By Ogilvy
- UNEP (Forced Migration)
Dentsu ranks 5th in the list of top advertising agencies leading the digital world. It is a Japan-based international advertising and public relation company, which was founded in 1901 by Hoshiro Mitsunaga. The company is made up of 10 global network brands, which include Isobar, iProspect, Dentsu Media, and Carat Dentsu. Today, the company has famous clients such as Flipkart, Airtel, Red Bull, Coca-Cola, and Pepsi.
Remarkable Ad Campaign By Dentsu
- Tata Harrier
4. Interpublic Group Of Companies
A New York-based, publicly traded advertising company, Interpublic Group Of Companies is ranked 4th in our list of top advertising agencies leading the digital world. The company has five major networks including McCann Worldgroup, Marketing Specialists, McCann Worldgroup, IPG Mediabrands, and FCB. Interpublic Group Of Companies was founded in 1930 by McCann-Erickson. The company specialises in media, public relations, advertising, and digital marketing.
Remarkable Ad Campaign By IPG
- Johnson & Johnson
- American Express
- Mattel & Spotify
3. Accenture Interactive
Accenture Interactive is ranked 3rd on our list and is named World’s Largest Digital Agency Network by Ad Age. Based in New York, the company was founded in 1989 by Hamilton. The company specialises in campaign management, marketing strategy, social media, marketing operations, etc. The company operates in more than 200 cities in 50 countries. This advertising agency is growing its marketing and advertising business tremendously.
Remarkable Ad Campaign By Accenture Interactive
- Off Duty – A film advertisement
- Earth Definition – Digital advertisement
2. Omnicom Group
Omnicom Group ranks 2nd on our list of top advertising agencies leading the digital world. Being a global media, marketing, and corporate communications company, it has more than 79,500 employees operating in over 100 countries across the world. The notable companies in Omnicom Group include DDB Worldwide, BBDO Worldwide, DAS Group Of Companies, Omnicom Media Group, and TBWA Worldwide. The services the company offers are digital marketing, branding, advertising, etc.
Remarkable Ad Campaign By Omnicom Group
- LG Smart TV Ads
1. WPP plc
WPP plc is ranked number one on our list of top advertising agencies leading the digital world. It is a multinational communication and advertising agency. Headquartered in London, WPP plc is the world’s largest advertising agency by revenue. The company was founded in 1971 by Martin Sorrell. It is famous for investing in creativity and technology to drive growth in advertising campaigns.
Remarkable Ad Campaign By WPP plc
- Textures of a Woman
- Child marriage prevention loan
- International Women’s Day
After reading the list of top advertising agencies leading the digital world, one thing is clear, advertising is evolving the same as technology. We can say that the future of advertising is bright in this rapid-growing digital world.