India’s Koo Entered Brazil Market, Becomes Top App

Koo is an Indian microblogging and social networking platform launched in 2019. Now the app is rising in the international market too. The app became the top social media platform in just 48 hours after its launch in the South American country, Brazil. 

Twitter’s rival India-born app Koo has recently entered the Brazilian market. The app has gained tremendous growth and crossed 1 million downloads immediately. Koo is a multilingual app available in 11 languages, including Portuguese. 

A post says, “Just 20% of the world speaks English. 80% of the world speaks a language native to its land. Most global products have a broken experience in languages. Nobody has as yet created a language-immersive experience for expressing and connecting with the world… We saw a gap that could be addressed in the whole world. This is the insight behind Koo.”

Since its launch, the Koo has witnessed 2 million Koos (posts), and 10 million likes by Brazilians alone, according to the press note released in Brazil. 

“It’s great to be the top app in both the Google Play Store and Apple App Store in Brazil within 48 hours of being known in the country. This support is a testimony that we are solving a problem for native language-speaking users not only in India but across the world,” Koo’s CEO and Co-founder, Aprameya Radhakrishna, said in the same press note. 

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The Co-founder of the Koo app, Mayank Bidawatka, said, “We are proud to have started the movement of ‘Make in India’ in the tech product world”. 

Koo further claimed that the platform is now being used by Brazilian celebrities like singer Claudia, Leitte, actor Babu Santana, author Rosana Hermann and media company Choque. 

The Koo further added that “Koo looks to further cement its position globally by making the app available to more countries and launching in multiple global languages”

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