Dream11, an online fantasy sports platform, evolved in the last few years and remained in the limelight due to its marketing campaigns. Vikrant Mudaliar, Chief Marketing Officer(CMO) of Dream11, successfully drives the company’s marketing and brand strategy. Dream11 has demonstrated exceptional growth compared to other online fantasy sports platforms, whether by securing the position of IPL’s official brand partner or securing sponsorship rights for Team India jerseys.
Today, Dream11 is not just for playing fantasy cricket; it offers users other sports, including football, hockey, kabaddi, handball, basketball, baseball, rugby, etc. In 2019, Dream11 became India’s first fantasy sports company to become a unicorn, and Vikrant Mudaliar had a huge role in overseeing the company’s marketing. Joined Dream11 in 2018, Vikrant understood the ever-evolving needs of online fantasy customers and developed a brand and marketing strategy that brings high ROI to the company.
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Dream11’s Top Marketing Campaigns
Most of the business of Dream11 comes during major cricketing events, out of which the Indian Premier League is the prominent one. Every year, the company comes up with a unique idea, message, and team to promote the Dream11 App and offer a high-priced poll. Since his appointment as CMO, Vikrant has extended the brand’s marketing via campaigns, which were hard to ignore.
Sab Khelenge(2023)
In 2023, Dream11 launched a unique “Sab Khelenge” campaign by partnering with the Bollywood blockbuster 3 Idiots cast Aamir Khan, Sharman Joshi, and R Madhavan for Tata IPL. It was Dream11’s first marquee campaign with non-cricketers celebrities. It involved various cricketers, including Rohit Sharma, Hardik Pandya, Krunal Pandya, Rahul Chahar, R Ashwin, and Jasprit Bumrah.
Dream Big(2021)
It is Dream11’s one of the best marketing campaigns under the leadership of Vikrant Mudaliar. With the clear tagline of “Jab dream bada ho, toh koi akela nahi hota,” the brand struck an emotional chord and encouraged fans to dream big without fear. This campaign involved 15-second TVCs featuring famous cricketers, including Rohit Sharma, Shikhar Dhawan, Hardik Pandya, Rishabh Pant, etc.
On the Dream Big campaign, Vikrant said, “As a brand that is young and synonymous with sports, our efforts during each IPL have been to bring fans closer to the sport they love.”
Ye Game Hai Mahan(2019)
Vikrant Mudaliar came up with a unique campaign named “Ye Game Hai Mahan” after taking the role of Dream11’s CMO. It was a total of 6 ad films celebrating India’s cricket fans’ love for their favourite sport. The company appointed former Indian Skipper MS Dhone as its brand Ambassador. The ad film’s plot was to make every fan smile with creative and nostalgic attempts while establishing the brand’s belief to immerse every fan in their favourite sport.
Vikrant Mudaliar’s Professional Background
In 2018, Dream11 announced Vikrant Mudaliar as its Chief Marketing Officer(CMO), responsible for driving the brand’s marketing and strategy. Formerly, he was a CMO at Yatra.com, leading marketing activities across different group entities and business lines. With 17 years of experience, he led some of the best-known brands nationwide.
Vikrant has vast experience in marketing, branding, sales, and strategy functions; he also served Tata Sky as Vice President and associated with other well-known brands, including Lenskart, Pepsi Foods Ltd, Jumbo Electronics Dubai, etc. Talking about education, Vikrant has a Bachelor’s degree in Business Studies and Marketing from Delhi University and a Master of Business Administration in Marketing from Ecole Des Ponts Business School, Paris, France.
Making Dream11- India’s Trusted Fantasy Sports Platform
Till now, Vikrant has worked for over six years as CMO of Dream11 and managed successful marketing campaigns. With his strategic thinking and leadership quality, he consistently works on the branding of platforms and successfully establishes authority in competitive markets. Being an official partner of Tata IPL, Dream11 launched a new campaign before the start of the IPL, which benefited it throughout the season. Vikrant, who is well aware of Indian sports fans’ mindset, will play a vital role in the growth of Dream11 in the future.
