What Next For B2B Sales?

Bindu Kalwadia  
Head of Growth and Business "Tech Jobs"

Bindu Kalwadia is Head of Growth and Business, comes with over 9 years of experience in human behaviour & child psychology and excels in HR and branding. Her passion lies in connecting with professionals and exploring tech and corporate culture. She is a seasoned soft ... skill trainer and team mentor who thrives on collaborative idea generation and organizational development.  

“A sale is not something you pursue; it’s what happens to you while you are immersed in serving your customer.”


Within the dynamic world of sales, mastering the art of persuasion is comparable to casting a spell that captivates your audience and converts leads into dependable clients. Within the realm of B2B sales, the chant of “Casting The Sales Spell Right” holds significance, weaving together techniques that go past conventional techniques. Here’s a glimpse into what’s next for B2B sales:

Personalisation Takes Center Stage

Personalisation continues to be a driving force in B2B sales. From tailored marketing messages to customised product offerings, companies are leveraging facts to create a greater personalised experience for his or her clients. The era of 1-size-suits-all is long gone, and companies are investing in technologies that permit them to apprehend their clients on a deeper level.

Technology Reshapes Sales Operations

Artificial Intelligence [AI] is no longer a futuristic idea; it has become the driving force behind the next segment of B2B sales. Automation equipment is powered by AI that can handle simple tasks, allowing sales groups to focus on excessive value activities. Predictive analytics and machines get to know how algorithms can provide value insights into customer behaviour, allowing customers to anticipate their needs and tailor their approach accordingly. 

Account-Based Marketing Gains Traction

Account-based marketing [ABM] is not a new concept; however, its significance is growing rapidly in B2B sales. Businesses are focusing on targeting specific accounts with relatively high personalised campaigns, aligning their advertising, marketing and sales efforts for maximum effect. This strategic method lets companies concentrate assets on excessive-value accounts, fostering more potent relationships and increasing the probability of successful conversions.

Focus on Customer Success

Beyond the initial sale, B2B companies are setting a greater emphasis on customer success. Ensuring that customers derive value from their purchases is prime to constructing long-term relationships. Customer success groups are becoming integral to the post-sale journey, offering guidance and training to maximise the benefits of the products or services.

We had a discussion with Bindu Kalwadia, Head of Growth & Business at Tech Jobs Fair (TJF), and she is also starting the same. 

TJF stands as a global platform connecting talents with leading employers in the tech industry. Bindu’s experiences highlight the importance of continuous networking and fostering connections in the ever-evolving tech job landscape.


In the enchanting world of sales, incorporating the wisdom gained from platforms like Tech Jobs Fair becomes integral, providing a holistic understanding of industry dynamics and fostering growth.