The statement of a trade deal between the U.S. and China has added even more uncertainty to an already dizzying situation. The back and forth discussions have left consumers, manufacturers and retailers perplexed about how they will fare during the quickly approaching holiday shopping season.
Retailers are continuously keeping their eyes on triggers so that they can anticipate the consumers’ demand for their goals and services. Good news for the consumers- retailers already anticipated the potential price increase the tariffs. According to the National Retail Federation, many retailers pre-bought inventory for their stores last year- far ahead of the next expected tariff increase on 15 December. Due to this reason, customers will see few, if any, prices increases passed onto them this holiday season.
In the last few years, we have seen the holiday frenzy start earlier, with many retailers who have started pushing promotions as early as Veterans Day. Some consumers started their holiday shopping as early as September, as found in a recent survey.