Most Strategic Marketing Leaders to Watch in 2025

The marketing atmosphere in the US is evolving faster, driven by shifting consumer behaviours, digital disruption, and the rise of AI-powered insights. Leadership has become more diverse and efficient as brands compete for attention, engagement, and loyalty. TradeFlock is up with the most-awaited edition, Most Strategic Marketing Leaders to Watch in 2025, spotlighting innovators redefining brand storytelling, driving measurable growth, and shaping the future of the marketing industry.

These leaders are moulding how companies connect with their audiences by mastering data-driven strategies, creating immersive digital experiences, and promoting brand purpose through customer-focused growth. This edition by TradeFlock provides an inside look at the minds and goals of marketers who are rewriting the rules and driving the industry towards creating meaningful, lasting impact.

Sidra Sharmeen

CEO & Founder

Viz Digital Marketing

Sidra Sharmeen is a Data Steward at Accenture with over a year of experience in data operations and cloud projects. She is the founder and CEO of VIZ Digital Marketing, specialising in data science, digital marketing, placements, and career coaching. She drives global growth through impactful campaigns and consulting services.

Alvin Neo

Chief Customer & Marketing Officer

NTUC Enterprise Co-operative Limited

As a proficient marketing and commercial leader, Alvin Neo brings more than 30 years of global experience across P&G, BCG, J&J, and IHH. As CCMO of NTUC Enterprise and FairPrice Group for more than 6 years, he drives customer-led innovation, strategy, and digital transformation across complex matrix organisations.

Claire Laine

Global Marketing Director (COVERGIRL)

Coty Inc.

Claire Laine is a global beauty marketing leader with 14 years of experience driving brand strategy, product innovation, and go-to-market excellence across premium and CPG beauty. Formerly at Coty, Charlotte Tilbury, Dior (LVMH), Unilever, and Estée Lauder, and presently at Coty Inc., she blends creative storytelling with strategic growth.

Jo Boundy

CMO

Commonwealth Bank

Jo Boundy is a global CMO with 25 years of experience leading brand, customer, and commercial strategies across travel, finance, media, and technology. Formerly CMO of Commonwealth Bank and Qantas Group, with leadership roles at Optus, Google, and LEWIS PR, she combines creativity and business to foster growth and transformation.

Linda Boff

CEO

Said Differently

Linda Boff is CEO of Said Differently and a transformative marketing leader. Former GE Global CMO, she drives innovation across strategy, creative, media, and technology. An award-winning executive, board director, and advisor, she specialises in digital transformation, brand growth, and next-generation agency models.

Matt Che

CMO

Budweiser APAC

A proven brand builder and CMO of Budweiser Brewing Company APAC, with over 16 years at AB InBev APEC, Matt Chee leads regional growth, innovation, and premium brand strategy. His expertise spans marketing leadership, brand transformation, and APAC market expansion.

Mukta Maheshwari

Chief Marketing Officer; Vice President & Category Head - Fabric Care

P&G India

Mukta Maheshwari is an experienced FMCG leader with over 18 years at Procter & Gamble, specialising in brand strategy, category management, and business unit management. As CMO and VP of Fabric Care India, she leads growth, innovation, and market leadership across India and ASEAN regions.

Susie Wong

Chief Marketing & Experience Officer

National Gallery Singapore

Susie Wong, a bold, customer-centric marketing leader with more than 20 years across B2B technology, public sector, and arts. Formerly at IBM and Fuji Xerox, and as the CMO at National Gallery Singapore, she specialises in digital transformation, performance marketing, brand revitalisation, and experience-led growth across global markets.

Todd Kaplan

CMO

Kraft Heinz North America

Todd Kaplan is a visionary CMO with extensive expertise in brand innovation, integrated marketing, and consumer engagement. In leadership roles at PepsiCo and Kraft Heinz, he created iconic brands such as Bubly and LIFEWTR, revitalised Pepsi, and drove multi-channel growth. Recognised globally for creative, culture-driven, and results-focused marketing leadership.

Tulani André

Vice President - Social Media

National Geographic

Tulani André, the dynamic social media visionary crafting bold and audience-driven campaigns for National Geographic, Prime Video, Amazon Studios, and Fox. With deep expertise in strategy, content, and digital storytelling, she transforms brand presence, drives engagement, and creates unforgettable social experiences that resonate across global media and entertainment platforms.