10 Best Chief Marketing Officers in India 2022

Mustufa Arsiwalla

Marketing Group Manager

Bel India

Introduction

Leading the marketing function of a global cheese marketer, Bel, in India is no walk in the park. It requires dedication, courage, and years of experience to blend global flavours with local tastes. Mustufa Arsiwalla is achieving more than this through his creative thinking and marketing campaigns. As the Marketing Group Manager of Bel India, he is sitting right in the driver’s seat, having fastened the seatbelt to make the brand a favourite among the masses.
With an MBA in Marketing, Mustufa also completed the 1-year Stanford LEAD programme at the Stanford University Graduate School of Business this year. He leverages the learnings to accelerate change and transformation in the organisation. Mustufa Arsiwalla has won various awards for his result-oriented marketing strategies. Some of them are the Purple Elephant at the Zee Kyoorius Creative Awards 2022 for the best use of experiential marketing and three golds at the e4m Health Marcom Awards 2022 for the best-integrated campaign and the best experiential marketing campaign.

10 Best Chief Marketing Officers in India 2022

Marketing has never been as challenging as today. With competition becoming fiercer and newer entrants every other day, the quantum of innovation in marketing is just expanding. On one end, technologies like AI, ML and VR are adding up to enhancing customer experience, on the other hand, big data and data analysis is helping CMOs make informed decisions. However, as customer touchpoints expand, CMOs have a larger-than-life role to play. Their responsibilities have widened, and the scope of strategy framing has swelled as the market is global and they need to touch each country’s customers’ purchase experience and enhance it.
The modern-day CMOs bring the next level of expertise to the table. They understand the pulse of the Gen Z customers, technologies, and social media very well. Some of them even have the experience to dive through the market needs, especially the global ones. This makes them a leader in their industry and someone who can transform a company into a brand.
TradeFlock’s current edition featuring ‘10 Best CMOs in India – 2022’ brings the story of few such marketing leaders from different industries, highlighting their expertise, challenges, opportunities, and life lessons.

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Designation

Chief Marketing Officer

Chief Marketing Officer

Chief Marketing Officer

Vice President and Head - Marketing & Product

Chief Marketing Officer

Marketing Group Manager

Chief Marketing Officer

Head of Marketing

Chief Marketing Officer

Global CMO