Alamjit Singh Sekhon
Commercial Director
Bel India
Introduction
In his professional journey of over two decades, Alamjit Singh Sekhon has taken many brands and businesses to the next level. Having started his career with Trident as an HR, his journey to Bel has been very inspiring. Alamjit joined Bel as the 1st employee in India. He is the Commercial Director in charge of overall Bel India business. Prior to Bel, he successfully transformed brands such as Maggi and Kellogg’s.
In his leadership roles, he has been adept at various facets of business including sales & distribution, route to market strategies, business planning, innovation and new products launches. His innovative marketing strategies are a guiding light that can help transform a brand and business. For example, the Bel India team received 17 awards and honours for establishing The Laughing Cow brand, which is now ranked among the top three brands with several customers. During his tenure at Nestle, sales of Maggi Noodles tripled in India in seven years. Alamjit was also recognised at the ET Ascent Awards in 2023 as one of the business leaders of the year.
10 Best Commercial Leaders in India 2023
In today’s highly complex and competitive business landscape, a Commercial Leader plays a vital role in driving revenue growth and enhancing a company’s market position. A successful Commercial Leader must have a deep understanding of market trends, customer behaviour, and the competitive landscape. They must also be able to develop and execute effective sales strategies that drive business results.
Apart from developing and executing a company’s commercial strategy, which includes sales, marketing, and business development, a Commercial Leader is a driving force behind a company’s growth and success. However, they face a multitude of challenges, some of which are managing multiple functions, adapting to changing markets, building a strong team, increasing competition, and managing data and analytics.
Overall, the role of the Commercial Leader is complex and challenging, requiring a mix of strategic thinking, operational expertise, and leadership skills to drive growth and success for the organisation. In this edition, TradeFlock highlights leading Commercial Leaders who have demonstrated exceptional commercial acumen and strategic thinking and explores what sets them apart from their peers. Whether you are looking for inspiration, insights, or simply an appreciation of commercial excellence, this edition is for you.
Company Name | Person Name | Designation |
 | Commercial Director | |
 | Chief Commercial Officer | |
 | Chief Commercial Officer | |
 | Global Commercial Director | |
 | Senior Vice President - Operations, Technical and Commercial Strategy | |
 | Head of Commercial and International Sales (Associate Director) | |
 | Chief Commercial Officer | |
 | VP – Retail & Commercial | |
 | Head of Commercial - GH India | |
 | Chief Commercial Officer (CCO) |