Leading the Low-Code Marketing Revolution
Om Puran
Associate Director and Head of Marketing
Aaseya
Low-code platforms and digital process automation are revolutionising business operations, offering agile, faster ways to innovate and streamline processes. Om Puran, Associate Director and Head of Marketing at Aaseya, champions these transformative technologies, helping organisations adopt platforms like Pega, OutSystems, and Camunda to drive operational efficiency and accelerate business outcomes. Om’s journey into low-code solutions began at YASH Technologies and Aaseya, where he shaped Go-to-Market (GTM) strategies for low-code and no-code platforms. These experiences highlighted how such platforms enable faster campaign launches, personalised customer experiences, and agile responses to market shifts. With nearly two decades of experience, Om has successfully implemented marketing strategies for global enterprises, mid-market firms, and startups. His data-driven marketing strategies align with business goals, ensuring measurable results. Om’s credentials as a Chartered Marketer (FCIM) and MBA from IIM Kozhikode, along with his continuous learning through the Chief Growth and Marketing Officer (CGMO) program at ISB, keep him at the forefront of industry trends. Om continues to lead marketing initiatives that unlock low-code technology’s full potential, helping businesses thrive in an evolving digital world. In this interview with TradeFlock, Om shares more insights about his journey and vision.
How have diverse environments shaped your approach to marketing strategies?
My experience spans global giants like Deloitte and DXC, startups, and mid-market firms, each
“Just as a powerful image captures attention with precise timing, composition, and emotion, impactful marketing harnesses these same principles to forge authentic connections and sustain audience engagement.”
offering unique lessons. At large corporations, I learnt the value of scale and brand strength. Startups taught me agility and rapid experimentation with limited resources. At YASH Technologies and Aaseya, I saw how results-focused strategies drive sustainable growth. These environments reinforced the truth that marketing isn’t one-size-fits-all. It’s about tailoring strategies to an organisation’s stage and resources while staying agile enough to pivot.Each experience has sharpened my ability to craft impactful, context-driven marketing strategies.
How have you used data-driven personalisation to secure highvalue leads?
Personalisation starts with deep audience segmentation. I leverage data-driven insights to tailor messaging that directly addresses customer pain points. Through account-based marketing (ABM), we create personalised engagement with whitepapers, videos, and microsites for high-value targets. By continuously analysing customer behaviour, we refine strategies to boost conversions and retention. This approach ensures relevance, builds trust, and effectively secures high-value leads through precise, insight-led outreach.
How have your field marketing initiatives impacted business growth and positioning?
At Aaseya, my field marketing initiatives have driven high-impact engagement, pipeline growth, and strengthened our market leadership in the low-code and BPM space. By redefining strategies, my team and I executed dynamic events across key regions—U.S., Europe, the Middle East, India, and Asia-Pacific—engaging directly with decision-makers and generating top-tier leads. Through executive roundtables, targeted events, and strategic collaborations, we’ve positioned Aaseya at the forefront. Using ABM and data insights, we ensure our outreach resonates with enterprise clients. Thought leadership campaigns and compelling content have enhanced brand authority, fuelling sales growth and differentiating Aaseya in a competitive market.
What unique marketing challenges do low-code solutions face, and how have you tackled them?
Educating potential clients about low-code solutions remains a significant challenge, as many still perceive them as tools for simple apps rather than enterprise-grade solutions. To overcome this, I focus on education-driven marketing—leveraging webinars, thought leadership, and real-world case studies to highlight the tangible benefits. I address concerns about flexibility, security, and integration with technical deep dives and success stories. As low-code evolves rapidly, building trust is crucial. By emphasising transparency, customer success, and industry validation, I position low-code as a strategic enabler of innovation and agility for businesses.
Which approach has delivered the best ROI for Aaseya, and why?
ABM has proven to be the most impactful strategy for Aaseya. By pinpointing key decision-makers and delivering tailored content that directly addresses their challenges, we’ve seen significantly higher engagement and conversion rates. This laser-focused approach ensures our marketing dollars reach the right audience with the most relevant insights, driving maximum ROI.
How do photography and travel influence your creativity and approach to marketing?
Photography and travel profoundly influence my marketing approach by sharpening my storytelling, observation, and audienceconnection skills. Immersing myself in diverse cultures and environments broadens my awareness of universal emotional triggers, allowing me to tap into the human psyche through carefully crafted visuals. “Just as a powerful image captures attention with precise timing, composition, and emotion, impactful marketing harnesses these same principles to forge authentic connections and sustain audience engagement.”
What future marketing trends excite you, and how are you preparing to leverage them?
I’m excited about the growth of AI-driven personalisation and immersive AR/VR experiences. AI enables hyper-targeted content and automation, while AR/VR creates immersive brand storytelling. Additionally, low-code platforms are revolutionising execution by allowing teams to build apps, chatbots, and engagement tools without extensive coding expertise. These innovations will define the future of marketing. To stay ahead, I’m investing in AI-driven insights, automation strategies, and low-code solutions to accelerate execution and enhance customer experiences. Brands embracing these tools today will lead tomorrow’s marketing success stories.
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