Mastering Financial Agility & Sustainability in AJE Group’s Asian Expansion
Jose Luis Uchima Vergaray
CFO, ASEAN, America and Global Commercial Finance Lead,
AJE Thai Co (AJE Group)
Having navigated the complexities of both the private and public sectors, Jose Luis Uchima Vergaray, CFO of AJE Thai Co. (AJE Group), brings a distinctive and powerful perspective to his role. With over 20 years of experience, Jose Luis has honed his skills across multinational corporations and state institutions like SUNAT, Peru’s tax administration. This rare combination of expertise enables him to blend rigorous public sector regulations with the agility of the private sector, optimising financial strategies with exceptional insight. His tenure in the public sector provided him with a deep understanding of finance, administration, and taxation, which he now leverages to enhance financial operations at AJE Group. In contrast to the often-rigid procedures of government institutions, the private sector’s flexibility allows him to implement dynamic and effective financial strategies. This adaptability is a key asset in his role, where he drives innovation and efficiency while navigating complex regulatory landscapes.Beyond his corporate achievements, Jose’s role as a university professor at the Universidad Peruana de Ciencias Aplicadas (UPC) highlights his dedication to mentoring future leaders, further enriching his professional journey. His ability to bridge the gap between strict regulatory environments and nimble business practices underscores his exceptional leadership and strategic prowess in the financial world. Speaking with TradeFlock, Jose discusses his personal and professional sides further.
What challenges have you faced in leading financial operations across diverse markets?
Leading financial operations across diverse markets in America, and Asia has presented significant challenges, including varying tax regulations, work customs, and socioeconomic conditions. Navigating these complexities required me to adapt my decision-making approach, thoroughly assess associated risks and benefits, and implement tailored strategies. My experience in Latin America and more recently in Southeast Asia—specifically Thailand, Indonesia, Vietnam, and Cambodia—has honed my ability to manage these diverse financial landscapes effectively.
How do you keep your organisation financially agile in the Asian beverage market?
To maintain financial agility and resilience in the face of evolving consumer trends, especially in the dynamic Asian market, AJE Group draws on its 36 years of global experience and its presence in over 20 countries. AJE Thailand, with 20 years in the Thai market, exemplifies this strategy through its dedication to delivering high-quality products at competitive prices. This approach not only bolsters the company’s financial stability but also positions it to swiftly adapt to market shifts by introducing healthier product options. By continuously aligning with consumer preferences, who are looking for triple-win products: good for you, good for the environment and good for communities, AJE Group ensures its ongoing success and relevance in the ever-changing beverage industry.
How has teaching at a university shaped your leadership and mentoring?
Teaching at a university in Peru has significantly enhanced my leadership and mentoring skills. It has allowed me to connect with young professionals, shaping their readiness for a competitive job market. This experience translates into providing valuable feedback and guidance to my team, helping them achieve our objectives, and fostering their professional growth.
What strategies drive financial transformation and sustainability in the beverage industry?
To drive transformational change in financial operations within the beverage industry, I prioritise integrating technological advancements and promoting innovation while emphasising sustainability. AJE Group is committed to leading the Natural Revolution, and its new products, such as AMAYU, made from Amazonian fruits and a coconut flower juice in Thailand, address evolving consumer preferences for healthier options. The production of these 100% natural juices has a positive impact not only on our biodiversity, but also on the communities we work with. In addition, through our Sustainable Cities pillar, we are committed to protecting global heritage sites. In alliance with partnerships in Southeast Asia, UNESCO and local authorities we protect and conserve Ayutthaya, Borobudur, and Angkor. This approach ensures we meet market demands while supporting environmental and cultural preservation.
What is your vision for financial leadership at AJE Group in Asia, and how will your role evolve?
The Asian market’s rapid growth, led by emerging economies such as China and India, has made it increasingly competitive, especially in financial management. As AJE Group expands, particularly into markets like Cambodia, my vision for financial leadership is to ensure robust management of working capital, precise investment analysis, and vigilant asset care. This involves adapting to economic changes and anticipating future contingencies. In my role as CFO, I aim to serve as a strategic internal advisor, guiding commercial decisions with a global perspective. This evolution will involve not only overseeing financial operations but also contributing to strategic planning to drive AJE Group’s continued success and growth in Asia’s dynamic landscape.
How do you balance work and personal life, and how does it impact your leadership?
Balancing professional responsibilities with personal interests requires careful organisation, but it is crucial for overall well-being. I prioritise family time, engaging in activities such as playing sports, watching movies, and spending quality moments with my wife and son. I believe that leadership at home, particularly in raising my son with strong values, reflects positively in my professional life. This balance not only enriches my personal life but also enhances my leadership skills by fostering empathy, patience, and resilience, which I bring into my work environment.
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