The real estate industry is traditionally focused on transactions. Customers drive the real estate industry, and organisations that fail to prioritise their needs risk losing out in a competitive market. However, Vivek advocates for a paradigm shift towards customer-centricity. His belief in understanding and addressing the unique needs of each customer has reshaped how Shriram Properties engages with its clientele. By fostering a culture where customer feedback drives decision-making, Vivek ensures that every interaction—from initial inquiry to post-purchase support—is imbued with a sense of care and attentiveness.
What makes Vivek a leader is his extensive experience and deep understanding of customer dynamics in his career, which spans diverse sectors including FMCG, telecom, and financial services. His strategic vision and commitment to personalised engagement have not only propelled Shriram Properties’ market presence but also set new benchmarks for customer satisfaction in the real estate sector.
Vivek’s professional journey reflects his ability to navigate diverse market landscapes and deliver exceptional results. Prior to joining Shriram Properties, he honed his skills across various sectors, developing a versatile toolkit that includes strategic planning, market expansion, and brand management. This breadth of experience has not only enriched his leadership approach but also positioned him as a catalyst for innovation within the real estate domain.
As chief sales and marketing officer, Vivek plays a pivotal role in shaping Shriram Properties’ growth trajectory. His strategic insights into market trends and consumer behaviour guide the company’s product offerings and marketing strategies. Under his stewardship, Shriram Properties has successfully launched several landmark projects, each tailored to meet evolving customer preferences and market demands.
Harnessing Digital Transformation and Customer-Centricity
Recognising the transformative power of technology, Vivek has spearheaded Shriram Properties’ digital initiatives. By leveraging digital channels such as social media, targeted online campaigns, and virtual property tours, he has amplified the company’s reach and engagement. This digital-first approach not only enhances visibility but also facilitates seamless customer experiences, empowering buyers to explore properties from the comfort of their homes.
At the heart of Vivek’s strategy lies personalised customer engagement. Understanding that each buyer journey is unique, he champions tailored communication strategies that resonate with individual preferences. Whether through personalised emails, SMS updates, or virtual walkthroughs, Vivek ensures that potential buyers receive relevant information and support at every stage of their decision-making process.
Under Vivek’s guidance, Shriram Properties has established itself as a thought leader through strategic content marketing initiatives. By creating informative blogs, insightful videos, and engaging webinars, Vivek not only educates potential buyers but also cultivates trust and credibility in the brand. This thought leadership not only positions Shriram Properties as an industry authority but also fosters meaningful connections with its audience.
Vivek’s proactive approach to partnerships has been instrumental in expanding Shriram Properties’ market footprint. By forging alliances with influencers, local businesses, and industry leaders, he has unlocked new avenues for growth and differentiation. Collaborative initiatives such as joint events and co-branded campaigns not only broaden the company’s reach but also reinforce its position as a customer-centric brand.
Strengthening Bonds Beyond Transactions
Innovative sales techniques form another cornerstone of Vivek’s leadership philosophy. By empowering sales teams with consultative selling skills and encouraging storytelling, he enhances customer engagement and satisfaction. This approach goes beyond transactional interactions to foster genuine connections, enabling buyers to envision a meaningful lifestyle in Shriram Properties’ developments.
Beyond sales figures, Vivek places a strong emphasis on building a sense of community among Shriram Properties’ customers. Through curated events, interactive forums, and exclusive loyalty programmes, he fosters lasting relationships that extend well beyond the completion of a sale. This community-centric approach not only enhances customer retention but also turns satisfied buyers into enthusiastic brand advocates.
Vivek’s commitment to affordability is evident in Shriram Properties’ strategic initiatives. By introducing innovative pricing models, selecting prime yet accessible locations, and optimising construction costs, he makes homeownership more attainable for a wider spectrum of potential buyers. Leveraging government schemes and subsidies further supports this goal, ensuring that Shriram Properties remains inclusive and accessible.
Under Vivek’s leadership, Shriram Properties has achieved significant milestones. Projects like “Codename Ultimate” in Bengaluru, which saw impressive initial sales under his stewardship, underscore his ability to identify market opportunities and execute successful launches. Similarly, the introduction of Balinese-inspired residences addressed emerging market trends, further enhancing the company’s revenue potential and market standing.
Collaborating closely with financial institutions, Vivek facilitates tailored financing solutions that empower buyers to realise their homeownership aspirations. By offering competitive loan options, flexible repayment plans, and guidance on government subsidies, he ensures that financial considerations do not hinder customers’ path to owning a home with Shriram Properties.
Vision for the Future
Looking ahead, Vivek remains committed to steering Shriram Properties towards sustainable growth and continued excellence in customer satisfaction. His vision encompasses leveraging emerging technologies, expanding market presence, and deepening community engagement. By staying attuned to evolving market dynamics and customer expectations, Vivek is poised to lead Shriram Properties into a future defined by innovation, inclusivity, and unwavering customer focus.
