Marketing

Swadeshi Brands That Are Truly Timeless

Swadeshi Brands That Are Truly Timeless

Historically, the Swadeshi movement started from Town Hall, Calcutta (now Kolkata) on 7 August 1905 to curb British products and improve the dependency on domestic production. Decades after the Swadeshi movement, the country is pushing hard to find economic footing. Nowadays, buying local products is an idea of contributing to the nation’s development. For the…

Importance Of Demographic Segmentation In Marketing

Importance Of Demographic Segmentation In Marketing

An intermediate marketing professional knows the significance of targeting the campaigns to a specific set of audience. However, only a few seldom pay attention to customising the campaigns for different categories of consumers. The problem here is the less-known value of a powerful method in marketing, i.e., demographic segmentation. Expert professionals utilise this tool to…

Mustufa Arsiwalla Appointed as CMO of Britannia Bel Foods.

Mustufa Arsiwalla Appointed as CMO of Britannia Bel Foods.

Mustufa Arsiwalla, Marketing Group Manager; Bel Groupe has now been appointed as Chief Marketing Officer of Britannia Bel Foods Private Limited, a Joint venture between Britannia Industries and Bel SA, a French dairy snacking player to develop, manufacture and sell cheese products in India and certain other countries. Mustufa has been a seasoned consumer marketer…

The Best Guide To B2B Marketing To Drive Business Growth

The Best Guide To B2B Marketing To Drive Business Growth

If you have been into business or just initiated a startup, you might be aware of B2B and B2C. Simply put, B2B means Business To Business, and B2C means Business To Customers. It is a commercial space where businesses or companies sell their products and services to businesses or consumers.¬† If you have started a…

Romy Walia To Join Freed As Chief Marketing Officer 

Romy Walia To Join Freed As Chief Marketing Officer 

On Thursday, India‚Äôs first debt relief platform, Freed, announced the inclusion of Romy Walia as Chief Marketing Officer. He will be responsible for creating an inclusive marketing and implementation strategy, counting consumer, trade and digital marketing.¬†¬† Romy is a seasoned marketing professional with extensive experience of more than two decades of serving organisations across three…

Top 5 Technologies That Can Change The Future Of Outsourcing

Top 5 Technologies That Can Change The Future Of Outsourcing

Outsourcing, commonly known as a third-party provider, is a way of running a business smoothly with the help of other outsourcing companies.¬† Outsourcing technologies have proved to be a more sophisticated way of running a company. Who doesn’t want a successful business? And what’s better than hiring a bunch of experienced individuals who have detailed…

Things To Consider When Hiring Marketing Consulting Firms

Things To Consider When Hiring Marketing Consulting Firms

Marketing is the backbone of any organization these days. It contributes to the development of better products and services that ultimately improve revenue. As a result, effective marketing increases demand. Accounting, production, and R&D are all meaningless if there isn’t enough demand for the products and services in the market. Through innovative techniques, marketing consulting…

How To Use Clubhouse To Grow Your Business

How To Use Clubhouse To Grow Your Business

Finding new ways to grow your business? The first and foremost hack is technology integration. The clubhouse is a recently launched app in the market. You might have heard about Clubhouse, but you may be completely unaware of how to use Clubhouse to grow your business. The Clubhouse app is a new social media application…

Free Email Marketing Software- 10 Best Ones

Free Email Marketing Software- 10 Best Ones

The whole bizz-town is going crazy over free email marketing software. And all for good reasons. A friendly advice is- if you are an entrepreneur looking to grow your business, or a small-business owner trying to increase online visibility, there’s no better time than now to send your marketing emails.¬† But what software can you…

Best 11 B2B Marketing Strategy for Successful Marketing

Best 11 B2B Marketing Strategy for Successful Marketing

When it comes to devising spot-on B2B marketing strategies, it’s essential to have a well-thought-out and optimized strategy. One that goes beyond getting the word out and focuses on driving activity throughout the entire sales cycle. Having a strategic focus will provide more opportunities for success, lead to higher conversions rates, and ultimately more significant…