Best Affiliate Marketing Trends To Look Out In 2024!
Affiliate marketing has transformed with evolving consumer behaviour and marketing channels in recent years. New affiliate marketing trends have skyrocketed in the market, offering lucrative earning opportunities that outgrow metrics. According to sources, affiliate marketing is the best channel for brand marketers (20%) to acquire customers. More businesses will adopt the trends to expand their…
How To Build A Brand Successfully From The Scratch!
Brand Building is the stepping stone for any business growth. It creates more brand awareness and brings connectivity with customers to recognise products or services. How does it work? Let’s find out! In the business world, the concept of how to build a brand is an integral part of marketing, which allows businesses to promote…
Swadeshi Brands That Are Truly Timeless
Historically, the Swadeshi movement started from Town Hall, Calcutta (now Kolkata) on 7 August 1905 to curb British products and improve the dependency on domestic production. Decades after the Swadeshi movement, the country is pushing hard to find economic footing. Nowadays, buying local products is an idea of contributing to the nation’s development. For the…
Importance Of Demographic Segmentation In Marketing
An intermediate marketing professional knows the significance of targeting the campaigns to a specific set of audience. However, only a few seldom pay attention to customising the campaigns for different categories of consumers. The problem here is the less-known value of a powerful method in marketing, i.e., demographic segmentation. Expert professionals utilise this tool to…
Mustufa Arsiwalla Appointed as CMO of Britannia Bel Foods.
Mustufa Arsiwalla, Marketing Group Manager; Bel Groupe has now been appointed as Chief Marketing Officer of Britannia Bel Foods Private Limited, a Joint venture between Britannia Industries and Bel SA, a French dairy snacking player to develop, manufacture and sell cheese products in India and certain other countries. Mustufa has been a seasoned consumer marketer…
The Best Guide To B2B Marketing To Drive Business Growth
If you have been into business or just initiated a startup, you might be aware of B2B and B2C. Simply put, B2B means Business To Business, and B2C means Business To Customers. It is a commercial space where businesses or companies sell their products and services to businesses or consumers. If you have started a…
Romy Walia To Join Freed As Chief Marketing Officer
On Thursday, India’s first debt relief platform, Freed, announced the inclusion of Romy Walia as Chief Marketing Officer. He will be responsible for creating an inclusive marketing and implementation strategy, counting consumer, trade and digital marketing. Romy is a seasoned marketing professional with extensive experience of more than two decades of serving organisations across three…
Top 5 Technologies That Can Change The Future Of Outsourcing
Outsourcing, commonly known as a third-party provider, is a way of running a business smoothly with the help of other outsourcing companies. Outsourcing technologies have proved to be a more sophisticated way of running a company. Who doesn’t want a successful business? And what’s better than hiring a bunch of experienced individuals who have detailed…
Things To Consider When Hiring Marketing Consulting Firms
Marketing is the backbone of any organization these days. It contributes to the development of better products and services that ultimately improve revenue. As a result, effective marketing increases demand. Accounting, production, and R&D are all meaningless if there isn’t enough demand for the products and services in the market. Through innovative techniques, marketing consulting…
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