Marketing

Master Your Skills: 7 Types Of Business Management 

Master Your Skills: 7 Types Of Business Management 

Do you think managing a business is easy? It is more like building the Eiffel Tower without professional engineers. Just like initiating a business requires resources, managing it requires skills, knowledge, and better understanding. Planning, directing, and decision-making are the major parts of business management that are important to consider in order to achieve organisational…

Ultimate Guide To Colour Psychology In Marketing 

Ultimate Guide To Colour Psychology In Marketing 

You know, colour psychology in marketing has become a real game-changer. It’s not just about picking a colour because it looks nice with your brand theme. Choosing colours lightly, especially when making important marketing strategy decisions like logo, website, etc., can prove detrimental. Colours speak all languages and hold the key to our emotions and…

Comprehensive Guide On Consumer Psychology In Marketing

Comprehensive Guide On Consumer Psychology In Marketing

Have you ever wondered why companies run targeted advertisements? They are actually using consumer psychology in marketing to reach the right audience and improve customer experience. As a marketer or a business owner designing branding strategies, messaging, products or services that derive results, it becomes crucial that you develop a deep understanding of the psychological…

A Comprehensive Guide On Using AI In Marketing

A Comprehensive Guide On Using AI In Marketing

Marketers are often stuck with questions such as: Can we use AI in marketing? How can we use AI in marketing? etc. Today, in our blog, we have answered all of these questions, enabling you to harness the power of artificial intelligence. Since AI has entered our lives, it has become an inseparable assistant in…

Marketing Life Cycle: The Ultimate Guide To Follow!

Marketing Life Cycle: The Ultimate Guide To Follow!

If you think marketing is a quick process and shows instant results, think again! Marketers use multiple marketing funnels to achieve the target results. The marketing life cycle, often termed lifecycle marketing, is the set of processes followed to acquire customers and lead any marketing campaign. To expand the customer’s LTV (lifetime value), this lifecycle…

Best Affiliate Marketing Trends To Look Out In 2024!

Best Affiliate Marketing Trends To Look Out In 2024!

Affiliate marketing has transformed with evolving consumer behaviour and marketing channels in recent years. New affiliate marketing trends have skyrocketed in the market, offering lucrative earning opportunities that outgrow metrics. According to sources, affiliate marketing is the best channel for brand marketers (20%) to acquire customers. More businesses will adopt the trends to expand their…

Top AI Tools For Marketing: New Era of Automation! 

Top AI Tools For Marketing: New Era of Automation! 

In today’s era, if you are lagging behind in using AI (Artificial intelligence) tools, it would be a big loss for your business. Marketing has been the most dynamic sector that is shaped by technology transformations and new trends. Traditional marketing has been replaced with the onset of digital marketing; now, AI marketing tools are…

How To Build A Brand Successfully From The Scratch! 

How To Build A Brand Successfully From The Scratch! 

Brand Building is the stepping stone for any business growth. It creates more brand awareness and brings connectivity with customers to recognise products or services. How does it work? Let’s find out! In the business world, the concept of how to build a brand is an integral part of marketing, which allows businesses to promote…

Swadeshi Brands That Are Truly Timeless

Swadeshi Brands That Are Truly Timeless

Historically, the Swadeshi movement started from Town Hall, Calcutta (now Kolkata) on 7 August 1905 to curb British products and improve the dependency on domestic production. Decades after the Swadeshi movement, the country is pushing hard to find economic footing. Nowadays, buying local products is an idea of contributing to the nation’s development. For the…

Importance Of Demographic Segmentation In Marketing

Importance Of Demographic Segmentation In Marketing

An intermediate marketing professional knows the significance of targeting the campaigns to a specific set of audience. However, only a few seldom pay attention to customising the campaigns for different categories of consumers. The problem here is the less-known value of a powerful method in marketing, i.e., demographic segmentation. Expert professionals utilise this tool to…

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