Emotional Salary: A Look Beyond the Paycheck
At its core, employment is all about the paycheck and the lifestyle one can live with that paycheck. However, more often than not, the paycheck alone isn’t enough to make you whole. A study by HubSpot stated that 69% of employees say they’d work harder if they felt their efforts were better recognised. Today, employees…
Marketing Lessons from Philip Kotler: The Father of Modern Marketing
To what extent can one person redefine an entire industry? While many experts contribute to the evolution of a field, only a few create a lasting legacy that transforms it for generations. Philip Kotler, the visionary behind modern marketing, did precisely that. By bridging economic principles with consumer behaviour and strategic thinking, he elevated marketing…
First Hydrogen-Powered Truck Installed by Adani for Mining
The renowned Adani Group has installed India’s first Hydrogen-Powered Truck for mining Logistics at the Chhattisgarh Coal mine, which marks a major shift in sustainable mining and the adoption of green hydrogen. Adani Enterprise’s Hydrogen-Powered Truck is a milestone development in India’s logistics. It will benefit commercial mining operations and is crucial to decarbonising industrial…
Govt Eases Coal Norms Amid Power Shortfall in SummerÂ
Amid growing concerns of a power shortfall this summer, the government has announced a new set of measures to ease coal supply to thermal power plants under a revised SHAKTI (Scheme for Harnessing and Allocating Koyala Transparently in India) policy. The Union Cabinet on Wednesday approved fresh coal linkages for central and state thermal power…
A Corporate Shortcut or a Leadership Crisis?
Once considered the backbone of American corporate structures, middle management is rapidly disappearing. Companies, particularly in the tech, finance, and retail sectors, have been aggressively flattening their hierarchies, eliminating middle-tier roles to cut costs and increase agility. From Facebook to Ford, industry giants are reducing managerial positions, betting on leaner, more autonomous teams. But is…
India Outdrives Japan and Becomes 4th-largest Economy
According to the IMF World Economic Outlook for April 2025, India will become the fourth-largest Economy Globally, leaving behind Japan. Reports also indicate it will be the third-largest by 2028, overtaking Germany. However, until 2024, India was the fifth-largest Economy in the world, but in 2025, it increased to fourth. The IMF also predicted that…
India to Produce $40 Billion iPhone by FY26
Apple is rapidly shifting gears in its global manufacturing playbook — and India is racing to the front of the line. With projections estimating nearly $40 billion worth of iPhones to be manufactured in India by FY26, the tech giant is doubling down on the subcontinent. What’s even more striking? 80% of that output is…
Eversource Capital in Talks to Takeover BluSmart for ₹850 Cr
Blusmart, an Indian ride sharing company is in advanced talks to get acquired by Eversource Capital for ₹850 crore with a non-binding offer by investment firm and expected to take up a final decision within next two weeks. BluSmart is one of the largest Indian ride sharing companies with a vast network that had …
The Growing Trend of CEO Ousters & Activist Investors
Once upon a time, a CEO’s tenure was a long, steady climb, often lasting a decade or more. Today, that stability is disappearing. The revolving door of executive leadership is spinning faster than ever, with high-profile ousters making headlines across Wall Street and beyond. From tech giants to legacy corporations, the trend is clear: More…
How Nano & Micro-Influencers Are Redefining Brand Marketing?
Gone are the days when only Bollywood celebrities and mega-influencers dictated brand narratives. Today, India’s marketing landscape is shifting towards a more authentic grassroots-driven approach. The rise of nano (1K-10K followers) and micro-influencers (10K-100K followers) is a game changer, beyond just a trend. Consumers are increasingly skeptical of heavily sponsored celebrity endorsements. A 2004 report…