French cosmetics giant L’Oréal has signed a definitive agreement to acquire a controlling majority stake in the Indian digital-first personal care house of brands, Innovist. This brand is widely recognised as the parent company of popular science-led beauty and haircare brands, including Bare Anatomy, Chemist at Play, and SunScoop.
L’Oréal announced the acquisition of a majority stake in Innovist through a press release.
The exact price of the deal is not public. Experts say the startup is worth $350 million to $450 million. This is about Rs 3,240-4,170 crore. It is one of the biggest beauty business deals in India recently.
Innovist was founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola. The company grew rapidly and became widely known in India. The major reason was that they make safe, science-backed skin and hair products. They sell their products online, in local stores in India, and on shopping apps like Nykaa.
According to the official joint statements, the transition will keep the core leadership intact. The founding trio will retain a minority equity stake in the company and continue to spearhead daily business operations. They will work closely with L’Oréal India to further scale the brands. Moving forward, Innovist’s highly sought-after product lines will fully integrate into L’Oréal’s Consumer Products Division portfolio.
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This major strategic move highlights L’Oréal’s aggressive expansion plans within India’s fast-growing beauty and wellness market. By acquiring Innovist, the multinational leader secures a robust local footprint and direct access to young, internet-savvy Indian consumers who prioritise clean chemistry. The transaction is scheduled to close within the coming months, subject to standard regulatory approvals.
