Madhavi Natukula
Redefining Cloud Marketing Madhavi Natukula Vice President – Marketing Cloud4C Cloud adoption in the AI & Security era is a strategic evolution—powered by AIdriven automation, predictive security, and autonomous resilience. Madhavi Natukula, Vice President – Marketing at Cloud4C, is leading this transformation, ensuring enterprises leverage AI not just for efficiency but also for proactive threat…
Arwinder Kaur
Surfing the Next Wave of Marketing Transformation Arwinder Kaur Vice President – Marketing Grazitti Interactive Marketing has never stood still, and neither has Arwinder Kaur. With nearly three decades of experience, she has seamlessly transitioned from traditional marketing to AI-driven, customer-centric strategies, redefining digital experiences. Her journey began in market research and business analytics at…
Shwetha Iyer
Shwetha Iyer SVP and Head of Marketing Kissht Consumer behaviour in India has never been static—it evolves, adapts, and reinvents itself at the speed of technology. The surge in digital adoption, fueled by affordable data, smartphone penetration, and shifting economic dynamics, has fundamentally transformed how brands engage with their audiences. Somewhere in this whirlwind of…
Raj Intha
Shaping Trust and Innovation in Cybersecurity Marketing Raj Intha Global Marketing Director Cyble Inc. Cybersecurity marketing is in a league of its own. It’s more than just about promoting solutions; it’s about building trust in an industry where credibility is paramount. Unlike traditional marketing, it demands a fusion of technical expertise, storytelling, and digital engagement…
PhysicsWallah Eyes Drishti IAS for Rs. 2,500 Crore
The edtech unicorn PhysicsWallah is in talks to acquire Vikas Divyakirti’s Drishti IAS, a major player in civil services exam preparation. The potential deal is valued at approximately Rs. 2,500 crore, making it one of the largest acquisitions in the competitive coaching industry. According to the sources, the discussions are in the advanced stage, and…
Pallavi Tyagi
Bridging Data, Storytelling & Customer Trust in Logistics Pallavi Tyagi CXMO & Digital Sales, Ecom Express Limited Pallavi Tyagi has mastered the art of transforming marketing into a powerful business accelerator. With over 20 years of experience in strategy, leadership, sales, and product management, she has seamlessly transitioned from telecom to logistics, applying lessons from…
Om Puran
Leading the Low-Code Marketing Revolution Om Puran Associate Director and Head of Marketing Aaseya Low-code platforms and digital process automation are revolutionising business operations, offering agile, faster ways to innovate and streamline processes. Om Puran, Associate Director and Head of Marketing at Aaseya, champions these transformative technologies, helping organisations adopt platforms like Pega, OutSystems, and…
Leadership Shakeup at BluSmart Amid Financial RestructuringÂ
BluSmart Mobility, India’s first and largest all-electric ride-hailing service and platform, is navigating a major transition, with multiple top executives stepping down as the company restructures its operations to improve financial stability. CEO Anirudh Arun, Chief Business Officer Tushar Garg, Chief Technology Officer Rishabh Sood, and VP of Experience Priya Chakravarthy have all exited, sources…
The Art of Persuasion: How Great Marketing Turns Browsers into Buyers
Marketing is, at its core, an exercise in persuasion. Every advertisement, social media post, and product description aims to do one thing: transform passive browsers into active buyers. While some businesses struggle to convert interest into sales, others master the subtle psychology of persuasion, crafting compelling messages that resonate deeply with their audience. But what…
Understanding the Impact of Electric Vehicles on the Environment
As India strides towards a greener future, electric vehicles (EVs) are gaining significant attention. With the growing concerns about climate change, pollution, and the depletion of fossil fuels, EVs are seen as a potential solution to reduce the environmental impact of traditional vehicles. Powered by electric motors and rechargeable batteries, EVs promise a cleaner alternative…