Analysing The Dual Sides Of CAA Implementation Ahead of the 2024 Election
Ahead of the 2024 General Elections, the Indian Government has rolled out the much-debated Citizenship (Amendment) Act (CAA) 2019. This move opens doors to citizenship for non-Muslim migrants from Pakistan, Bangladesh, and Afghanistan, sparking both hope and controversy. The ruling BJP portrays this as a strategic victory but questions the timing and motives. Under Prime…
Bhumika
The Unified FrontÂ
Human resources and public relations remain significant contributors to organisational success. PR focuses on enhancing brand reputation and recognition and developing favourable public perceptions; on the other hand, HR aims to enhance morale and satisfaction. Though HR and PR have different roles, companies experience considerable advantages when these departments collaborate across functions. HR and PR…
Chandan Kumar
HR’s Generative Leap
The adoption of artificial intelligence tools in the field of human resources has been slow to gain widespread acceptance. However, GenAI technologies, which can generate content from various sources and quickly summarise multiple data sets, offer several powerful capabilities to HR professionals. Teams are already utilising chatbots and exploring AI applications in recruiting scenarios. As…
ABHYUDAYA MITTAL
Hybrid Work Model Shaping The Future Of Work
In October 2023, Tata Consultancy Services ended its work-from-home arrangement for most employees, requiring them to return to the office five days a week. To assist employees who joined during the pandemic, the company introduced dress codes for those returning to work. The company’s top management expressed confidence in the success of the return-to-office policy,…
Best Affiliate Marketing Trends To Look Out In 2024!
Affiliate marketing has transformed with evolving consumer behaviour and marketing channels in recent years. New affiliate marketing trends have skyrocketed in the market, offering lucrative earning opportunities that outgrow metrics. According to sources, affiliate marketing is the best channel for brand marketers (20%) to acquire customers. More businesses will adopt the trends to expand their…
Yash Sharma
Driving the Cultural ShiftÂ
Organisational culture acts like the wind; things will get out of hand if it blows oppositely. As innovation accelerates, rigid and authoritative structures limit operational efficiency and affect employee retention. Most leaders counter the argument that official accountability for shifting cultures lies in the hands of human resources. As per a study by the Society…
Lessons from an Advertising Icon
David Oglivy (23rd June 1911-21st July 1999) was a giant in the advertising world. He was the Founder of Oglivy & Mather (now Oglivy), the globally renowned New York-based advertising, marketing and public relations agency which now operates through 132 locations in 83 countries. David Oglivy was one of the most brilliant copywriters the world…
Himanshu
What Are The Best Indian Trading Apps For Beginners?
In today’s dynamic and ever-evolving financial markets, if you want to start your trading and investing endeavours, having the convenience and accessibility of mobile applications is a must. For the initials traders should focus on searching for the best Indian trading apps that can provide seamless access to a plethora of trading facilities such as…
Shipra Prajapati
Advancements In Car Wash Technology: Say BYE To Traditional Car WashÂ
According to a recent report by the US Census Bureau, there are more than 17000 car washes with paid employees operating those car washes. With new car wash technology emerging, the traditional car wash is taking a back step, which is the need of the hour. You must adapt to the changes in technology, especially…
John David
10 Best Leaders in Construction & Infrastructure in India 2024
10 Best Leaders In Construction Infrastructure In India 2024 India has achieved remarkable progress in infrastructure development over the last decade, driven by swift urbanisation, demographic transitions, and robust economic expansion. These dynamics have exerted significant pressure on the nation’s infrastructure, necessitating an evolved and expanded landscape, from advanced transportation networks to innovative energy solutions….
