Food Delivery Companies

Restaurants Raised Discounts To Fend Off Swiggy & Zomato

Restaurants Raised Discounts To Fend Off Swiggy & Zomato

Large restaurants have increased discounts and promotional offers by 15-20% on their own apps to compete with aggregators like Swiggy and Zomato. This step is taken to reduce the steep commission and search optimisation fees being charged by the aggregators and lower the dependence on them, the industry executives said. India’s largest quick-service chain, Domino’s…