Handprint – Bridging Business and Impact
Do you believe a single purchase can change the world? In today’s business landscape, sustainability is no longer a luxury—it’s a necessity. While many companies struggle to make a meaningful environmental impact, Handprint transforms ordinary transactions into powerful forces for good. With every click, purchase, or payment, Handprint offers businesses the chance to regenerate the…
Himanshu
More Than Just Cheap Tickets: The Secret Sauce Behind AirAsia’s Marketing Mastery
AirAsia’s marketing strategy has positioned the airline as the leading low-budget airline in the competitive aviation industry, where customer loyalty is fickle and operating costs are formidable. They achieved tremendous growth and market leadership by leveraging a robust marketing strategy built on affordability, innovation, customer-centricity, and strong branding. Dynamic Pricing and Promotions A key pillar…
Bhumika
Building Brands That Last: Power of Long-Term Marketing
When we think about successful marketing campaigns, we often picture viral sensations or instantly recognisable brands. However, the most successful marketing campaigns in the world didn’t catch fire overnight. Rather, it took years, even decades, to reap the benefits of such campaigns. Listening to the best marketing geniuses in the world, marketing is not about…
Shipra Prajapati
The Timeless Art of Advertising: Lessons from India’s Adman Piyush Pandey
“Fevicol Ka Mazboot jod hai, tootega nahi!” This iconic tagline is from an advertisement for Fevicol. The ad features a truck overloaded with passengers holding on to nothing but the bond of Fevicol. This ad remains one of the most successful and memorable ads in the Indian advertising industry. However, not many people know that…
ABHYUDAYA MITTAL
Ambush Marketing: When Clever Turns Controversial
In the summer of 2010, the world watched one of the most watched sporting events: the FIFA World Cup. During the event, a Dutch beer brand, Bavaria, pulled off one of the most notorious ambush marketing stunts in modern history. Bavaria sent 36 women in orange mini-dresses to gain traction in the event. All these…
Abdullah Ansari
Integrating Brand Strategy and Cultural Sensitivity In the Asian Market
In today’s global market, fashion brands face the challenge of blending creative designs with respect for different cultures. Finding the right balance is important, as it helps brands connect meaningfully with people from various backgrounds while staying true to who they are. By honouring cultural stories and traditions in the Asian market, brands can build…
Vipin Kumar
Renuka Jagtiani: A Visionary Architect of Retail Transformation
Renuka Jagtiani stands at the helm of Landmark Group, a conglomerate that redefined retail in the Middle East. But her journey wasn’t always about success; it was about vision, resilience, and the sheer will to build something lasting from the ground up. Under her leadership, the Landmark Group evolved from a local business into a…
John David
Aya Dimashkieh: Leading Deloitte’s Risk Advisory Growth with Innovation and Strategic Vision
Aya Dimashkieh is redefining the future of risk advisory at Deloitte, where she serves as the Director of Growth for the Middle East’s Risk Advisory (RA) practice. Under her leadership, Deloitte has strengthened its position as a strategic partner for businesses navigating complex risk environments. With a forward-thinking approach and a focus on relationship-building, Aya…
Dr. Shamsheer Vayalil: Pioneering Healthcare Excellence in UAE
The UAE’s healthcare industry has undergone a stunning transformation. Once a sector that left much to be desired, it has now become one of the region’s most dynamic growth stories. Government investments, which topped AED 20 billion in 2023, have been pivotal in reshaping healthcare quality and accessibility. Today, with over 170 hospitals and 12,500…
Najla Al Midfa: A Catalyst for Change in the UAE’s Entrepreneurial Landscape
For Najla Al Midfa, Vice Chairperson of the Sharjah Entrepreneurship Centre (Sheraa), entrepreneurship is more than a career path—it’s a means to inspire and drive lasting societal change. A trailblazer in the UAE’s startup ecosystem, Najla is known for her commitment to fostering an environment where youth can navigate their careers with purpose, resilience, and…
