Bengaluru is forging a unique path, one that not only makes investing more accessible but also smarter, more personalised, and genuinely objective. PowerUp Money, an Indian wealthtech startup founded by Prateek Jindal in 2024, is currently among the fastest-growing wealthtech firms in India, transforming how most Indians view mutual funds and long-term wealth creation. With over 50 million Indians already invested in mutual funds and limited access to quality advice, PowerUp Money has established itself as a niche zero-commission, research-driven advisory platform that addresses the long-standing advice gap in retail investing.
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From Blank Canvas to Fastest Growing Advisory Platform
PowerUp Money’s growth has been remarkable. Starting to help investors make better decisions, it resonated with a market seeking objective knowledge. Unlike traditional models profiting from commissions, PowerUp charges users directly, aligning with long-term outcomes. This led to over 5 lakh users and an AUM of Rs. 65,000 crore in 8 months, marking an early milestone in India’s wealthtech evolution.
The platform is registered by SEBI as a Registered Investment Advisor (RIA), indicating that it provides advice supported by regulatory oversight rather than product-selling incentives. Today, over 5 lakh investors trust PowerUp Money to view, monitor, and optimise their mutual fund portfolios – a milestone the company has accomplished in a very short period.
Innovation in Advisory, Not Just Execution
At its core, PowerUp Money aims to simplify complexity into clarity. The platform enables users to evaluate mutual fund performance as in-form, on-track, or off-form, and make informed decisions about starting, pausing, or exiting a SIP (Systematic Investment Plan) based on data-driven insights. Every recommendation and review of the portfolio is based on over 20 years of historical market data and supported by in-house expert analysis.
Beyond portfolio evaluation, PowerUp offers a range of tools, including retirement calculators, portfolio performance comparisons against market indices, and regular notifications. These features are designed to provide retail investors with institutional-grade capabilities, democratising full financial planning which was previously accessible only to high-net-worth individuals.
Strategic Funding That Validates the Vision
The strong backing from leading investors has also driven PowerUp Money’s growth, as they believe its model has immense potential. The startup secured a $7.1 million seed round in June 2025, led by Accel, Blume Ventures, and Kae Capital. This initial round validated product-market fit and enabled the company to expand its research, analytics, and product development efforts.
The momentum did not stop there. In December 2025, PowerUp Money announced a $12 million Series A funding round led by Peak XV Partners, with continued support from existing investors including Accel, Blume Ventures, Kae Capital, 8i Ventures, and DevC. Peak XV contributed roughly $7 million, with the remaining $5 million from current backers, underscoring their strong confidence in the startup’s long-term mission and growth prospects.
According to the company’s statements, this investment will be used to enhance research and advisory services, diversify the platform’s premium offerings, and fund financial literacy initiatives focused on technology as an equaliser in personal finance.
Elite Advisory and the Next Frontier
PowerUp’s growth strategy has been twofold: providing a free advisory entry point and charging for premium subscription services. Its most popular paid product, PowerUp Elite, priced at Rs. 999 annually, includes personalised advice, quarterly rebalancing plans, and allocation advice, all of which have traditionally been the domain of wealth managers serving affluent clients.
The company will also introduce PowerUp Infinite, a tailored, high-touch advisory service that combines AI-based tools with personalised human advisory services. This initiative targets investors with a portfolio exceeding Rs. 50 lakh. The plan aims to attract both mass retail and mass-affluent segments, boosting participation and retention across the income spectrum.
Bridging the Advice Gap in a Growing Market
The broader context of PowerUp’s emergence is the rapidly expanding mutual fund market in India. As the number of people investing in mutual funds has nearly doubled in recent years, the availability of qualified guidance has not kept pace with this growth; the number of investors fell from fewer than 25 million in 2021 to nearly 60 million today. This substantial base of retail investors has traditionally relied on informal sources or commission-based advice, given that fewer than 1,000 SEBI-registered advisors serve this large population.
The mission of PowerUp Money directly addresses this imbalance – it involves creating technology that not only simplifies investing but also enhances the quality of advice that everyday Indians can access.
The Road to 10 Million Users
PowerUp Money is not only addressing an information gap but also redefining financial empowerment in India. With a robust capital base, a large user base, an open advisory system, and a roadmap to introduce family portfolio tracking and investment execution services, the startup aims to become the primary wealth-building platform for millions of Indians. Within three years, the company plans to attract 10 million users, further shaping the retail wealth management landscape and enhancing financial decision-making nationwide.
At a time when financial literacy and investor trust are essential for building long-term wealth, PowerUp Money’s journey is more than just a business story; it is a narrative of empowerment, inclusion, and innovative growth.
