CRED Grows in Fintech Space
In our post-modern and increasingly complex financial age, the role of credit cards is significant to say the least. It is astonishing but true that according to the RBI data, in April 2023 there were 8.6 crore credit cards outstanding in India, which was a significant growth of about 15 percent from April 2022, when there…
Shipra Prajapati
Small Businesses, Big Ambitions
Small businesses play an important role in building a nation’s economy. According to a survey by the India Brand Equity Foundation, small and medium enterprises account for almost 45% of total industrial output and around 40% of total exports of India. The next step in any small business’s journey is to go global and work…
Abdullah Ansari
Crowdfunding: A Game-Changer in Startup Financing
Pebble Time, India’s fastest-growing smartwatch brand, raised over $20 million via a Kickstarter crowdfunding campaign. The company raised funds to develop its smartwatch, the first watch compatible with iOS and Android devices. More than 78,000 people supported Pebble Time on Kickstarter, and the company offered an early bird discount to those who pledged to support…
ABHYUDAYA MITTAL
Green Marketing and Consumer Preferences
With rising environmental issues, manufacturers and consumers have raised concerns about the environmental impact of products. As more and more customers have started paying attention to the environment, they are becoming more cautious about the products they purchase. The research on green marketing conducted by Ahmedabad Institute of Technology, India, reveals environmental issues and identifies…
John David
Analysis of Franchising vs Startups: Your Next Big Business Idea
The total valuation of the Indian franchise industry is more than $800 billion, and according to reports by the Economic Times, it is expected to grow at a rate of 30-35 percent in the coming years. India is also the second-largest franchise market in the world. As per another report by Invest India, India has…
Himanshu
The Amazing Growth of Internet
It is very difficult to conceive of our fast-paced post-modern world without the power of the Internet. One can say that the Internet is the edifice of our ongoing digital revolution. As per Britannica, the internet represents a system architecture that has transformed mass communication, mass media, and commerce by enabling the interconnection of diverse…
Chandan Kumar
Marketing Life Cycle: The Ultimate Guide To Follow!
If you think marketing is a quick process and shows instant results, think again! Marketers use multiple marketing funnels to achieve the target results. The marketing life cycle, often termed lifecycle marketing, is the set of processes followed to acquire customers and lead any marketing campaign. To expand the customer’s LTV (lifetime value), this lifecycle…
10 Best Chief Business Officers in India 2024
10 Best Chief Business Officers In India 2024 As agents of change in business leadership, Chief Business Officers (CBOs) are in charge of driving innovation and growth within the Indian economy. We have shortlisted the best chief business officers in India who are initiating projects that support sustainable business expansion and generate significant socio-economic benefits…
Soonicorns In Indian Tech Industry: Revolutionising Start-Up Culture
The Indian tech sector has witnessed remarkable growth, with the emergence of several successful startups over the past few years. According to reports by Business Today, 26 Indian startups, six of which are fintech, joined the Soonicorn Club in Q1 of the 2023 calendar year. Soonicorns are startups with the potential to become unicorns by…
From Bangalore to the Bay Area: Global Perspectives on Indian Tech
India’s tech landscape has undergone massive change in the last few years, transforming from a local IT hub to a global centre for innovation and entrepreneurship. From Bangalore, the “Silicon Valley of India,” to the Bay Area of California, Indian tech talent has made a mark on the global stage. According to recent statistics, India…
