She Needs Capital for her Entrepreneurial Talent

In this age, increasing numbers of women across the globe are exploring their entrepreneurial capabilities to script amazing success stories in the topsy turvy corporate world. This encouraging trend is very much visible in India too. But a long road still needs to be covered to ensure gender equality in entrepreneurship.

As per the Udyam Registration Portal (URP) of the Ministry of MSME, women-owned MSMEs in India constitute only 20.5 percent of the total number of MSMEs registered on the portal since its inception on July 1, 2020. According to ‘Women in India’s Startup Ecosystem Report (WISER), in 2022, women-led startups comprised 18 percent of the total number of start-ups in India, which was 80,000.

However, according to the findings of the same report, in 2017 India had approximately 6,000 start-ups, out of which just 10 percent were being spearheaded by women. So we can see that though the start-up landscape in India has been attracting more and more women entrepreneurs, but the percentage of women-owned start-ups in India is still not very encouraging. One of the important reasons impeding more women’s participation in India’s start-up landscape is probably lack of finances.

Many a time enterprising dreams die fast without the timely financial backing, resulting in yawning gap between lofty dreams and glorious reality. Especially for women entrepreneurs in India, getting access to capital is often quite challenging, and often more challenging than that of male entrepreneurs, largely because of the gender bias still prevalent in our society. 

The emergence and operations of She Capital, an early stage venture capital firm backing women entrepreneurs at the seed, pre series A & series A level stages is facilitating in bridging the gap between the vision and reality of many women entrepreneurs and potential women entrepreneurs and can thus give a fillip to the growing culture of women entrepreneurship in the country. She Capital focuses on businesses which impact women and/or are led by women entrepreneurs.

She Capital is based in Delhi, and its Founder is Anisha Singh. Anisha is on a mission to help build a more diverse startup ecosystem by backing phenomenal female founders and female focused businesses. In 2018, Anisha was selected among Top 7 women start-up CEOs located outside the US by Crunchbase and she was recognised as one of The Top 100 Global Diversity Leaders in 2019. 

Founded in 2018, She Capital has an impressive portfolio that includes ReDesyn, Yatrikart, The Baker’s Dozen, Amama Jewels Pvt.Ltd., BrainSightAI, Superhire, Clovia, and Samosa Singh among many others. 

Here it deserves a mention that ReDesyn is a platform as a service (PaaS), engaged in the business of, inter alia, providing tools and services (affiliate, merchandise, service listing, and brand deals) for users, brands, and content creators, both online and offline, through “”

Yatrikart is another innovative player, which has been funded by She Capital. The company is engaged in  revolutionising the way last-mile retailers do business with cutting-edge technology solutions.With Yatrikart’s innovative tools and support, last-mile retailers can take their businesses to new heights.

According to Tracxn, She Capital has invested in 14 companies during the last five years. Last year, New Delhi-based Amama Jewels Pvt. Ltd., a designer and manufacturer of premium fashion jewellery for women, received seed funding of 250000 USD led by She Capital. Amama said in a press release that the proceeds were to be deployed in boosting its digital presence and to technologically uplift its logistics and operations side. 

Amama’s jewellery makes for a fashion statement and embodies a distinct design sense. Amama is highly favored by numerous celebrities, including Alia Bhatt, Masaba Gupta, Masoom Minawala, Sanya Malhotra, Shilpa Shetty, Bhumi Pednekar, Kangana Ranaut, and Rhea Kapoor, among others. 

Clovia, a trusted lingerie brand catering to 50 lakh Indian women, is another of the companies which was funded by She Capital. In December 2020,   Clovia raised Rs.29 crore in its pre-series C round of funding, which was led by a number of investors including She Capital Venture Fund and Golden Birch Investments.

The operations of She Capital is not only limited to funding for women-led and/or women-centric businesses. It also hosts an event to facilitate women entrepreneurs in unconventional fields. 

Together is an event organized by She Capital that gathers outstanding founders to collaborate and brainstorm ideas. The event stands out with its bright minds, idyllic setting, and vibrant atmosphere. Together focuses on paving the way for female founders in unconventional fields, with discussions led by seasoned entrepreneurs, VCs, investors, and thought leaders in futuristic tech & AI.

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