Will The New CEO, Campbell Wilson Revive The Air India?

As Air India’s CEO and managing director Campbell Wilson has recently got clearance from the government,  he can now go tooth and nail to regain the prestige of the once reputed airline. Wilson was the former head of Scoot, the low-cost unit of Singapore Airlines. 

Wilson joined Singapore Airlines in 1996 and worked for 26 years. During this tenure, he worked in diverse departments such as marketing and sales, merchandising, e-commerce, and distribution. Moreover, he worked in Japan, Hong Kong, and Canada. 

Embracing Wilson’s appointment, Jitendra Bhargava, former executive director of Air India, said that the absence of professional leadership had led to no progress in Air India since Tata retrieved control, six months ago. 

Realising that group’s other two airline brands, Vistara and AirAsia India, were being largely managed by their partners, the focus was on the appointment of a professional for initiation of action to steer Air India out of turbulent waters”, said Bhargava. 

However, Tata Group’s existence in aviation was several years ago, and no one in the present management had the required experience in the sector. The foremost challenge before the appointment of Wilson was to bring a robust team of professionals on board.

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“One sincerely hopes he can institute a team of experienced professionals soon as the task before him is herculean. One shouldn’t overlook the fact that Air India, in the past two decades, suffered enormously even as the market became intensely competitive”, Bhargava added to his statement. 

Wilson is actively making efforts to be familiar with Air India’s structure before the regulatory approval of his appointment. 

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