John David

Voice Commerce – The Future of Online Shopping

Voice Commerce – The Future of Online Shopping

With the increasing presence of readily accessible digital assistants in handheld devices, it’s common to hear people using them either in bustling city streets or within the comfort of their homes. A study by Mircosoft named “From Answers to Action: Customer Adoption of Voice Technology and Digital Assistants” revealed that a substantial 72% of consumers…

Data Monetisation: Turning Information into Revenue

Data Monetisation: Turning Information into Revenue

Businesses today are increasingly turning their data and software into products to boost their sales and create new ways to make money. According to a survey by Deloitte in 2023, more than one-third (36%) of top business executives have accepted that their organisations are already making money by selling data, technology or tech-related services.  Another…

AI Threat Intelligence: The Future Saviour 

AI Threat Intelligence: The Future Saviour 

Experts are buzzing with predictions that AI will be the driving force behind the entire threat intelligence industry in the next five years. It’s like having a cyber-savvy superhero working tirelessly in the background to keep us safe. There are applications of AI in cybersecurity that could be impactful, particularly in threat intelligence. With a…

Democratic Processes Under Threat 

Democratic Processes Under Threat 

The fairness of elections is extremely crucial in any democratic system. However, in the modern digital era, elections encounter new and significant difficulties due to cyber threats. These threats have the potential to undermine the fairness and credibility of the electoral process. On March 5, 2023, just before the general election, the official website of…

Reshaping Reality With Deepfake Technology

Reshaping Reality With Deepfake Technology

Deepfake technology, artificial but hyper-realistic media created by algorithms, is one of the recent technological advancements in artificial intelligence that presents a larger risk for organisations. This new advancement is amplified by lightning speed and the broader reach of social media, which can reach millions of people in no time and create market deceptions. A…

India: The Next Chemicals Manufacturing Hub

India: The Next Chemicals Manufacturing Hub

The Indian chemical industry contributes around 7% of the GDP and makes India 6th largest chemical producer in the world and 3rd in Asia. Over the last few years, India has shown exceptional growth, fuelled by consistent revenue and high margins. According to the Times of India report, the Indian chemical industry is expected to…

Why Should Trucks Consider Switching to Liquefied Natural Gas?

Why Should Trucks Consider Switching to Liquefied Natural Gas?

The Indian truck market size was reported at $20,042 million in 2022, which is projected to reach $36,353 million by  2028, with a CAGR of 9% during 2023-28.  India, the world’s rapidly growing economy, relies heavily upon its transportation goods to keep goods flowing across the country. Among the numerous modes of transportation, heavy-duty trucks…

Fueling India’s Green Future With Waste-to-Energy Technologies 

Fueling India’s Green Future With Waste-to-Energy Technologies 

A continual generation of waste on a large scale is an alarming situation and is at the forefront of combating the biggest challenge of climate change. The waste generated by petrochemicals and other industries causes Greenhouse Gas (GHG) emissions, a major environmental concern. According to the World Bank, the current global waste generated is 2.01…

Monetising Influence: Turning Followers into Revenue Streams

Monetising Influence: Turning Followers into Revenue Streams

Sales have always been crucial for any business, but the current business environment has introduced specific challenges. Consumers are more cautious about spending, market demands are changing unexpectedly, and traditional marketing methods are less effective in capturing attention and driving sales. In these circumstances, businesses need to explore different ways to increase sales and revenue,…

Fencing 5G’s Digital Borders

Fencing 5G’s Digital Borders

The transition from 1G in the 1980s to 2G in the early 1990s, 3G in mid-2001, 4G in 2010, and 5G in the 2020s has come a long way. Ever since 5G was introduced, the lives of millions of people and organisations have significantly changed in both ways – positively and negatively. 100 times faster…